Wanted: Integration heroes
Article Abstract:
Going in for integrated marketing communications could help the Canadian ad industry to emerge from the doldrums. BMWEs successful launch campaign for Z-3, which engaged the services of James Bond actor Pierce Brosnan, is a good example of such a strategy.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Motor vehicles and car bodies, Germany, Advertising Activity, Market Targeting & Approach, Advertising, Automobile industry, BMW AG, Endorsements, Market strategy, Integrated marketing communications, BMW Z3 (Automobile), Brosnan, Pierce
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Down to business
Article Abstract:
The business to business advertising strategy followed by Canadian advertising agency Telus is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Advertising and Related Services, Industrial Advertising, Usage, Forecasts and trends, Market trend/market analysis, Business-to-business market, Business to business market, Business-to-business advertising, Business to business advertising, TELUS Advertising Services
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Subjects list: Management, Canada, Advertising agencies, Company business management
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