Campbell and Progresso: The souper bowl
Article Abstract:
The way food producers are involved in advertising disputes with competitors, to gain market share is discussed. This is highlighted with reference to the case of Campbell Soup Co. filing suit against General Mills Inc., the parent company of Progresso for alleging it to use their logo of 'Discover the Better Taste of Progresso'.
Publication Name: Philadelphia Inquirer (PA)
Subject: Business, regional
ISSN: 0885-6613
Year: 2004
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Whipping up innovations at Campbell
Article Abstract:
Campbell Soup Co. in the United States will start selling Invigor8, an energy drink designed to grab part of the fast-growing, billion-dollar market. Invigor8 is a sign that an era of risk-taking may be taking root at the Camden Company in 2003.
Publication Name: Philadelphia Inquirer (PA)
Subject: Business, regional
ISSN: 0885-6613
Year: 2003
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Campbell Soup quarterly profit falls
Article Abstract:
Campbell Soup Co.'s fourth-quarter net income falls to $52.4 million.
Publication Name: Philadelphia Inquirer (PA)
Subject: Business, regional
ISSN: 0885-6613
Year: 2001
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