Database gold mine lifts Cessna's return to the air
Article Abstract:
Cessna Aircraft Co. intends to capitalize on the resurgence of small, single-engine aircraft by constructing a new production facility specifically for such aircraft. The company plans to launch a massive marketing campaign, which will depend largely on direct marketing, to promote its new aircraft designs. Much of the consumer information that Cessna intends to use for its direct marketing campaign came from a 1994 compact disc-based survey of fixed based operators.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
B-TO-B ONLINE AD NETWORK LAUNCHES: B2BWORKS AFFILIATES WITH 100- PLUS BUSINESS MEDIA WEB SITES
Article Abstract:
Business-to-business advertisers can easily place Internet advertising with the assistance of B2BWorks. The benefits of using this online advertising network are discussed.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Show producer uses Russian base as new-market springboard. WITH NEW SHOWS COME RISKS, LESSONS: M/TECH DEBUTS WITH A FEW GLITCHES; READYING FOR COMEBACK
- Abstracts: LATE RESEARCH COULD BRING BAD NEWS: MARKETERS PLAN AHEAD TO AVOID SHELVING PRODUCTS, LOSING MONEY. Publishing Web sites spur audit battle
- Abstracts: DMA STUDY: MARKETERS MAKING MONEY ONLINE; HIGH-TECH COMPANIES LEAD THE WAY IN SHOWING INTERNET HELPS BOTTOM LINE. part 2
- Abstracts: HARPELL/MARTINS READIES FOR GROWTH: CEO STEPS BACK FROM DAILY DUTIES TO BUILD AGENCY'S BUSINESS. AMEX EXEC NAMED `FORBES' PRESIDENT: BERRIEN RETURNS TO PUBLISHING TO HEAD, EXPAND AD-PAGE LEADER
- Abstracts: AGENCIES SEE 37% GROWTH AMID B-TO-B REVOLUTION. DIGITAL DIRECT