Database gold mine lifts Cessna's return to the air

Article Abstract:

Cessna Aircraft Co. intends to capitalize on the resurgence of small, single-engine aircraft by constructing a new production facility specifically for such aircraft. The company plans to launch a massive marketing campaign, which will depend largely on direct marketing, to promote its new aircraft designs. Much of the consumer information that Cessna intends to use for its direct marketing campaign came from a 1994 compact disc-based survey of fixed based operators.

Aircraft, Aircraft Manufacturing, Civil Single-Engine Craft, Marketing, Aircraft industry, Cessna Aircraft Company Co., Single engine aircraft

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B-TO-B ONLINE AD NETWORK LAUNCHES: B2BWORKS AFFILIATES WITH 100- PLUS BUSINESS MEDIA WEB SITES

Article Abstract:

Business-to-business advertisers can easily place Internet advertising with the assistance of B2BWorks. The benefits of using this online advertising network are discussed.

United States, Services information, Advertising, not elsewhere classified, Advertising Services NEC, Other Services Related to Advertising, Business to Business, Management, Advertising services, Marketing industry, B2BWorks Inc.

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