'Insider' movie gives rosy-but-untrue-Tylenol recall scenario

Article Abstract:

Johnson and Johnson is portrayed in the movie 'The Insider' as having reacted swiftly in recalling Tylenol capsules from retail outlets in 1982 after a number of Chicago, IL, residents died from poisoned capsules. What the movie does not document, however, is that Johnson and Johnson re- introduced the capsules to the market some time afterward and a woman was to die in Yonkers, NY, in 1986, after taking cyanide-laced capsules. Five more poisoned capsules were subsequently found in another bottle in a nearby store. It was only then that Johnson and Johnson recalled the product once more, after which it permanently halted Tylenol capsule production.

Pharmaceutical Preparation Manufacturing, Pharmaceutical Preparations, Johnson & Johnson

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PR pros must be 'futurists', says F-H CEO Graham

Article Abstract:

John Graham, chairman and chief executive officer of Fleishman Hillard spoke about the attitude public relations executives must adopt to become successful at the annual institute for PR conference.

Executive changes & profiles, Public Relations Agencies, Public Relations, Public relations services, Officials and employees, Chief executive officers, Fleishman-Hillard Inc., Speeches, lectures and essays, Public relations firms, Graham, John (American writer)

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Word-of-mouth PR crosses ethical lines

Article Abstract:

The Word of Mouth Marketing Association's plans to introduce a new ethical code to control "word of mouth" publicity techniques that cross the line of ethics are discussed.

Legal issues & crime, Government regulation (cont), Government regulation, Legal/Government Regulation, Ethics, Laws, regulations and rules, Ethical aspects, Publicity

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