OMNIS Software finding spiritual renaissance in a Harley
Article Abstract:
Officials at OMNIS Software intend to leverage the credibility associated with the company's former name, Blythe Software, and its installed base of dedicated users while simultaneously creating a new image for itself. OMNIS executives claim that the newly revitalized company will avoid the mistakes made under Blythe's former management team, such as insufficient marketing plans and a poor pricing model. The new OMNIS will work to enhance its ability to push products through the reseller channel, and the company intends to work diligently to establish strong relationships with key VARs. OMNIS is targeting computer trade shows as a primary forum for enhancing VAR relationships and generating leads, linking its image to the popularity of Harley Davidson motorcycles.
Publication Name: MC Technology Marketing Intelligence
Subject: Computers and office automation industries
ISSN: 8750-1848
Year: 1997
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TSC seeks to spin off ECM business
Article Abstract:
Technology Solutions Co has announced that it will spin off its Enterprise Customer Management (ECM) business as a separate unit. The company has filed a proposal with the IRS to spin off 80% of the existing business to shareholders as a non-taxable transaction. TSC will then launch an initial public offering of 20% of the ECM business. The software firm will also consolidate its ERP business as part of its strategy.
Publication Name: Service News
Subject: Computers and office automation industries
ISSN: 1046-1965
Year: 1999
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An agitator shakes up the bug-killing trade
Article Abstract:
Agitar is working on a product, code-named?Agitator, that would automate software testing.
Publication Name: Red Herring
Subject: Computers and office automation industries
ISSN: 1080-076X
Year: 2003
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