Bird's nest soup and BRE's: getting familiar with DM in Beijing

Article Abstract:

Direct marketing activity in the People's Republic of China is reportedly limited to direct mail and coupon advertising produced by mail order companies or Chinese operations of multinational corporations. Recent estimates made by direct marketers report that China's market for mail order items is about 50 million people, majority of whom are women ages 20 to 40; with purchase averaging 500 yuan or US$60. According to China Post, nearly 4% of the 8 billion pieces of mail delivered each year in the country qualifies as direct mail. China Post is working to step up its role in the emerging direct marketing industry in China. The postal service is offering sourcing lists to interested DMs for $.30 to $.60 a name.

China, Industry Market Data, Direct Marketing, Article

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City of Hope tests DM effort to increase its donor base beyond CA

Article Abstract:

Direct marketing agency Grizzard of Atlanta, GA, will launch a new direct mailing campaign for cancer research and treatment center City of Hope of Los Angeles, CA. The firm will start test mailinings which will include standard acquisition mailing, two modified versions and two additional themes: patient care and research. Grizzard will tap a number of lists including donor files from other health-related organizations, cultural lists and subscriber lists from health and other similar publications.

New orders received, California, Grizzard

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Benelux DM agencies boom at home and abroad

Article Abstract:

Direct marketing agencies in the Benelux countries are seeing strong growth within the Benelux market and abroad due mainly to the robustness of the economy in the region. The agencies also give due credit to the increase of economic activity in the US, although a resurgence in European consumption is becoming prevalent. In addition, more companies are seeing the impact that direct marketing can do for their businesses.

Netherlands, Belgium, Luxembourg, Direct Marketing Services

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