Competing retailers join forces to host indoor public show
Article Abstract:
Meadow Acres, Mid-America Homes and Hughie's Mobile Homes, three manufactured housing firms in Fort Wayne, Indiana, united for an innovative indoor display show. The Memorial Coliseum accomodated six homes from each firm, 35 displays of land-lease and home-component companies, and friendly fixtures scattered throughout. The promotion applied mailings to apartment tenants, a fast-food chain tie-in and mass media ads. The four-day show was a success, recouping expenses through the $5 admission fee and gaining many prospective buyers, many of them uneducated about manufactured homes. The companies' cooperation bodes well for future stagings, with some improvement needed in the promotion.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1992
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Resources help retailers go for the gold
Article Abstract:
Manufactured home dealers must properly manage their three main resources to achieve good industry standing. People resources are everyone in the company, no matter how trivial the job, and thus demand cooperation and motivation. Financial resources mean assets such as inventory, financing, receivables and expenses. Technological resources are sytem-, policy- and procedure-related aspects used in the daily operation. Successful dealers often have 8% pre-tax net profit, 35% return on assets and 4.0 asset turnover, three determinants of business performance. The basis for choosing a particular resource must be the improvement of the company's information and decision-making ability.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1992
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Reducing the cost of litigation
Article Abstract:
Litigations may cause a company a substantial amount of money which could drain the business' finances. However, companies can control the cost of litigation by holding preventive discussions with their lawyer, setting a budget from the start of a lawsuit and trying alternative dispute resolutions (ADR) instead of bringing the case to court. Discussions and strategies will enable companies to iron out potential problems or risks and save time on unnecessary discussions. Meanwhile, ADRs may result in an amicable agreement instead of a long court battle.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1993
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