Don't sell a house, sell a home
Article Abstract:
Effective sales persons should understand the difference between a house and a home to sell to their fullest potential. They should not concentrate on selling only the physical attributes of a product but they should also convey images associated with a home such as safety, family, warmth, comfort, security, shelter and stability. For an enhanced understanding of the psychology of home buying, sellers should remember the range of emotions that accompanied their own home purchases.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1999
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Elements of a successful salesperson
Article Abstract:
Tips for becoming successful in marketing manufactured homes are provided. For example, sales personnel should maintain themselves in good health, be widely informed about industry reports and economic trends, and acquire a sense of self-confidence to avoid projecting a negative image to clients. In addition, they must also cultivate a pleasant personality, a sense of honesty that should accompany the degree of self-confidence and develop an overriding ambition to succeed.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1995
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How to improve your selling skills
Article Abstract:
Sales representatives of prefabricated houses can improve their selling skills by evaluating various factors of their personality. These include self-confidence, ability to transfer one's knowledge to the customer, and a desire to become successful and to develop a strong character. Reps should also rate themselves in terms of their personality and their enthusiasm and attitude towards their jobs.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1996
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