Guthy-Renker restructures
Article Abstract:
Guthy-Renker Corp., a Palm Desert, CA-based direct marketer, is undertaking management restructuring in an aim to focus on continuity-based brand marketing and reduce its dependency on a continual supply of hit programming. The move not only affects the firm's US operations but its international operations as well. The company is increasing its personnel on the front end of product development and production to better reflect those priorities. Meanwhile, company executives see the continuity strategy as a way to enhance sales from customers who are already part of the agency's database.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Former DRTV exec. launches Internet affinity company
Article Abstract:
Startup online company iConnect.com of New York offers private-label Internet access for customers of specific user groups. The company is marketing affinity Internet service providers to companies, organizations and non-profit groups that already have large databases of established consumers or members. iConnect said the affinity ISPs can offer target consumers products, services and information called MemberFuel to transform any Web site into a full-service membership club.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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B3TV's Kaiser brings Internet experience to interactive TV
Article Abstract:
Internet company B3TV of San Francisco, CA, has developed an interactive TV concept for electronic commerce. The company said its e-commerce solutions would allow television viewers with Internet hookup to order goods directly from their TV screens using a TV remote control. B3TV is expected to exploit the growing convergence between cable and broadcast networks and the Internet.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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