How search affects list decisions
Article Abstract:
The points to be considered by marketers while developing strategies on search/ affiliate programs, to reap maximum returns, are discussed. These tips guide marketers to adjust their list strategies in line with performance status of search/ affiliate programs
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Get the most from prospect modeling
Article Abstract:
The mailing list modeling to be successful requires three aspects, realistic goals, the right data to model and staying involved with the project. Prospecting model development from the mailing list database is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Prospecting with database technology
Article Abstract:
With shrinking address file sizes and declining performance of core lists the database prospecting requires new methods to be successful. A methodology called marginal list enrichment is explained.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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