Abstracts

Construction and materials industries

Search abstracts:

How search affects list decisions

Article Abstract:

The points to be considered by marketers while developing strategies on search/ affiliate programs, to reap maximum returns, are discussed. These tips guide marketers to adjust their list strategies in line with performance status of search/ affiliate programs

Marketing

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Get the most from prospect modeling

Article Abstract:

The mailing list modeling to be successful requires three aspects, realistic goals, the right data to model and staying involved with the project. Prospecting model development from the mailing list database is discussed.

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Prospecting with database technology

Article Abstract:

With shrinking address file sizes and declining performance of core lists the database prospecting requires new methods to be successful. A methodology called marginal list enrichment is explained.

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