Metrics drive merchandise marketing effectiveness
Article Abstract:
The mail-order industry can measure results in a very straightforward manner. For instance, it can be easily determined if the six-month $50+ select from Bloomingdales' by Mail is doing as well as the three-month $75+ Select from Spiegel. The use of metrics can also be used in other critical operating issues, such as measuring telephone abandon rate, backorder rate and 24-hour shipping rate. However, a new metrics system can only be effective if an organization is willing to adopt to change and make the process work.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Spain's economic signs are good new for DM
Article Abstract:
The direct marketing industry in Spain is expected sustain its growth as result of the country's strong economic performance, a stable euro and possible postal privatization. Media spending reacheds 1.45 trillion pesetas ($9.3 billion) with direct marketing accounting for 23.5% or 341.7 billion pesetas ($2.19 billion). Among the main users of direct marketing in Spain are the banking, automobile, information technology, fund-raising and mail-order industries.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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French catalogers target expansion at home and abroad
Article Abstract:
Les 3 Suisses will offer Disney catalog in France in 1999. The book, which will run between 50 and 80 pages and feature around 400 products such as textiles, gift items, games and decorations. The Disney catalog will group the items according to themes suchg as "100 Dalmatian," "Winnied the Pooh," and "Beauty and the Beast," and will also feature the standard Disney characters such as Mickey Mouse and Donald Duck.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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