CSA files Chapter 11

Article Abstract:

CSA Inc., a South Easton, MA-based fitness equipment maker, has sought Chapter 11 bankruptcy protection from its creditors on Sep. 9, 1998 following a dispute with a licensor over royalty payments. Company president Lenny Snyderman states that the firm and its attorneys had prepared documents that detailed its financial condition, major creditors and restructuring plan. CSA continues to distribute products prepare for the holiday season while waiting for any settlement. The company blames its recent financial struggles to the weakening exercise equipment industry and the bankruptcy of major retailer Montgomery Ward.

Organizational history, Company Planning/Goals, Sporting and Athletic Goods Manufacturing, Sporting & Athletic Goods, Sporting goods, CSA Inc., Article

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2000 and beyond: perfecting customer relationships

Article Abstract:

The direct marketing industry is faced with both opportunities and challenges in terms of perfecting customer relationships as the year 2000 draws near. The growth of the Internet represents enormous opportunities for global marketing as web sites can be accessed anytime and in any part of the world. Tougher privacy regulations that will bar the full use of customer information for direct marketing is one of the challenges facing the direct marketing industry.

Market information - general, Direct Mail Advertising, Direct Marketing Services

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