New customers reap unlimited rewards
Article Abstract:
Internet online companies are vying fiercely to acquire market share in the critical holiday season by resorting to a broad variety of free offers to attract and retain customers. Experts warn that online players especially publicly traded firms may thrive and flourish or die depending on their 4th qtr 1999 financial performances. It can be concluded that some of these companies may quickly consume their resources through their giveaway promotional programs.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Spam or not: relevancy and trust hold the key
Article Abstract:
Findings of a survey on American consumers on reading marketing e-mails are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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