Retailers get their CRM report card
Article Abstract:
The consumer's behavior in choosing a channel for transactions and the advantages of multichannel marketing for retailers is discussed. The kind of support that channel can provide to its users is outlined. The survey details of National Retail Federation on consumer relationship management are provided.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Correctly allocate unsourced orders
Article Abstract:
Tips to the usage of Internet for marketing people, about gathering, storing and reporting customer information, is analyzed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Sweepstakes: marketers have to be in to win
Article Abstract:
Tips for internet marketers, on how to manage e-mail s weepstakes , are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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