DRTV finally gets some respect
Article Abstract:
Innovation and necessity have changed and brought direct response TV to a respectable stage today. TV direct marketers have grown with the industry through the years presenting advertisements that appealed to the masses. The launch of the Home Shopping Network saw the beginning of retail distribution through the television and the advent of cable expanded the reach. Internet has resulted in the integrated use of all medias to create an effective direct marketing campaign.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Why Internet marketers need to rethink DRTV
Article Abstract:
Benefits of using direct television for advertising campaigns and its comparison with Internet advertising is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Convergence experience happened already
Article Abstract:
The future trends in direct response television (DRTV) are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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