Standalone e-mail marketing can't stand alone
Article Abstract:
The need for marketers to depend on more comprehensive integrated data, instead of depending only on e-mails, for measuring business results, is presented. The factors to be considered to evaluate integrated demand generation platform, for effective revenue generation of business, are also listed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Five steps to true database marketing
Article Abstract:
Many people do not understand the power of data and how to leverage it to suit their needs. Database directly supports marketing objective. Five steps have been explained to achieve true database marketing.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Behavioral targeting spurs golden age
Article Abstract:
The use of 'behavioral targeting' technique as an effective marketing tool on the Internet is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Jupiter: online ad inflation on the way. Behavioral ad targeting heatls up, but questions remain. Ad:tech celebrates industry revival
- Abstracts: Magazine readership hitting a brick wall. Magazine publishers should expect to see more of same. Marketers ignore fastest-growing area
- Abstracts: Report: affiliate marketing yields buyers, not browsers. 24 key database marketing techniques. How to compute customer LTV
- Abstracts: With mail order sales flat REI to open Tokyo store. Road runner sports energizes first-time buyers with behavioral targeting
- Abstracts: Purpose and process in successful sales. Sales training: is it really necessary? Recruiting, testing and hiring effective employees