Syndication cataloger tests the UK
Article Abstract:
Seta Corp, the leading US syndication cataloger, has mailed its Palm Beach jewelry catalogs in the UK, its first syndication venture outside the US. Several hundred thousand catalogs of the Palm Beach jewelry line were sent to names in lists owned by Great Universal Stores and Daily Telegraph. Sterling Marketing, a UK-based direct marketing firm, was chosen by Seta to manage the campaig, from printing to mailing.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Safety equipment cataloger explores Latin America
Article Abstract:
Gall's Inc, a cataloger of public safety equipment, is eyeing the Latin American market as part of an international expansion. A company official, however, said direct marketing is not an option at this time for the company because the Latin American market is still immature. Instead, the cataloger will try and mail from the US. The first mailing will be sent to between 2,000 and 5,000 people.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Cataloger looks for more bear hugs with a boost in its February circulation
Article Abstract:
The Vermont Teddy Bear Co of Shelburne, VT, boosted circulation by nearly 20% on its catalog mailing for Feb 2000. The cataloger decided to increase circulation after noticing an increased demand for books and a better response rate. The company, which dropped 475,000 pieces in Jan 2000, sells many versions of its core product, a 15-inch handcrafted teddy bear.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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