The value of Web pages and super sites
Article Abstract:
Boat dealerships who do not have Web sites may be losing valuable marketing exposure. Consumers use the Internet before buying since it saves them time and the trouble of going from dealership to another. Bert Jones, CEO of BoatFacts, said a Web site is the most cost-effective way for a boat dealership to let buyers know that the dealership exists; inform buyers on the merchandise that the dealership sells; give information on how to get in touch with the dealership by e-mail, telephone or in person.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 1998
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Coming together for common good
Article Abstract:
The Norfolk Marine Trades Assn, through the efforts of Taylor's Landing Marine Center owner Bob Williams, was able to virtually eliminate a Virginia property tax that was inhibiting the growth of the state's marine industry. The organization's battle against the state's personal property tax, which ranges from 1% to 1.5% of a boat's assessed value, began in the fall of 1998 and took eight months and an expenditure of $10,000 before it was finally won.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 1999
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Cashing in on the used-boat market
Article Abstract:
The thriving used-boat industry is a wakeup call to boat dealers who need to refine their marketing strategies that will highlight the virtues of new boats. The popularity of used-boats and the strong demand for them, however, do not benefit dealers, manufacturers and brokers who have investments in the industry. Hence, the need to develop a comprehensive strategy that will take into account used-boats in a dealership is being seriously considered.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 1999
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