Valassis tests direct mail coupons through Advo

Article Abstract:

Sales promotion company Valassis Communications Inc of Livonia, MI, has partnered with Advo Inc of Windsor, CT, to distribute coupons through direct mail on seven markets around the US. Valassis dropped coupons through Advo's Mailbox Value direct mail system in different markets including Seattle, WA; Memphis, TN; Fort Lauderdale, FL; Salt Lake City, UT; Sacramento, CA; and Charleston, NC. Valassis will replace its traditional Sunday newspaper inserts in 15% of the market with the Advo mailings.

Strategic alliances

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First Union plans targeted e-mail bulletins for online customers

Article Abstract:

First Union Corp of Charlotte, NC, will introduce a new daily financial bulletin via e-mail called Closing Bell for its online banking customers. The bulletin will be transmitted each evening and will contain information about the stock market and other investments tailored to customers interests. It allows users to select from a variety of types of information such as market summaries, business news, price indexes and information on specific funds and equities.

All Other Information Services, Home Banking Service, Home banking, First Union Corp.

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Valassis eyes database mining as next step

Article Abstract:

Couponing services firm Valassis Comunications Inc of Livonia, MI, is planning to offer database mining services. The company will provide more targeted marketing services to retailers by tracking customer's usage of coupons, and will develop customized marketing programs based on a customer's shopping patterns. Valassis will also offer more sophisticated and target promotions for retailers using its variable printing capabilities and its Aztec code technology.

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