West & Vaughan wins Baseball America
Article Abstract:
West and Vaughan has been chosen by Baseball America Inc, publisher of biweekly Baseball America publication, to handle its $1 million account as advertising agency of record. The terms of the contract requires the Durham, NC-based ad agency to use direct mail, magazine, television and Internet advertisements to make baseball fans aware that Baseball America is the baseball aficionado's bible.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Arnold Communications cruises with new Royal Caribbean campaign
Article Abstract:
Arnold Communication Inc's 60-second commercial for Royal Caribbean International started last week at ABC's 'Who Wants to Be a Millionaire' game show. In addition to the game show commercials, Arnold is supplementing the campaign with print placements in major newspapers, new Web-site developments, e-commerce, trade, direct marketing and brand promotion programs.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
IRT handles calls for robot maker
Article Abstract:
IRT, a customer relationship management firm headquartered in Fort LAuderdale, FL, has received a contract from Friendly Robotics, a technology firm based in Israel that manufactures robotic lawnmowers. The contract requires IRT to handle Friendly Robotics' inbound customer service calls and implement outbound customer-care programs and respond to e-mail queries.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Catalogers have a brand new bag. Small callcenters are sweet for chocolate maker
- Abstracts: Firms target Americans' sex lives: Viagra campaign finds robust prospecting. Firm targets South Asian market
- Abstracts: J. Walter wins Merrill Lynch account. OgilvyOne handles its own campaign to attract workers. Stuart/Grey wins Real/Med account
- Abstracts: MySoftware Partnership expands, targets small businesses. American Tech, Comtrad to market car kit. GeoTel signs deal with Carnegie Group
- Abstracts: Build loyalty through back-end system. The battle for customer loyalty. Branding vital to dot-com user loyalty