Fast-track advertising
Article Abstract:
A female international racecar driver, Milka Duno and automaker Pontiac have joined together in an effort to produce a winning promotional campaign. Pontiac has announced that Milka would appear in a new campaign for the G6 coupe and Solstice models, which the company considers to be the largest Hispanic marketing campaign.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2005
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Data to inform the agenda
Article Abstract:
Article discusses research conducted by the Pew Hispanic Center (PHC), a Hispanic-focused think tank. The research agenda of the PHC combines original opinion surveys and data compilation with analyses of government data.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
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Emergence of Hispanic middle class
Article Abstract:
The Hispanic Business Magazine celebrates its 25th successful anniversary with reference to the emergence of Hispanic middle class in various fields. The U.S. Hispanic business increased 39.1 percent between 1992 and 1997.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2004
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