Hard Rock hopes its beer is as good as its memorabilia

Article Abstract:

Hard Rock Cafe has developed American-style lagers Hard Gauge Beer and Light Gauge Beer in 12-ounce cans and bottles expected to be launched in Memorial Day 1998. The new brews both boast a taste with attitude and is described as less hoppy than European brews. Hard Rock's Fiona McRobert said Gauge Beers is aimed at filling a gap in taste, spending the last few months researching beer recipes to create beers with a stronger flavor. Hard Gauge Beer and Light Gauge Beer have specially designed caps on long-neck bottles with slogans or names of various Hard Rock Cafes around the world and the dates they opened.

Comment:

Creates American-style lagers Hard Gauge Beer and Light Gauge Beer in 12-ounce cans and bottles to be launched Memorial Day 1998

Beer & Other Malt Beverages, Breweries, Malt beverages, Hard Rock Cafe International Inc., Hard Gauge Beer, Light Gauge Beer

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Sports drink marketer finds a Robust field in everyday

Article Abstract:

Robust International Inc. of League City, TX, is trying to market its new sports drink line dubbed Robust at both professional and athletic consumers to relieve them of stress, noted Robust International president and CEO Keith Shaffner. Shaffner indicated that the exhaustion felt by consumers would be eliminated because of the product's ability to return the balance of electrolytes to human systems. Shaffner stated that Robust International is distributing Robust in markets such as the Caribbean, the East Coast, and the Midwest.

Comment:

Is trying to market its new sports drink line dubbed Robust at both professional and athletic consumers

Soft Drink Manufacturing, Marketing/Advertising Methods, Consumer Attitudes, Bottled Nondiet Soft Drinks NEC, Soft drinks, Robust International Inc., Robust

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United way means very Venturesome success

Article Abstract:

Venture Distributing Inc. of West Bridgewater, MA, reaped success by marketing juices and softdrinks to over 4,000 non-licensed accounts throughout the Bay State. The full-service beverage firm posted $14 million in case sales of non-alcoholic beverages in 1997 which is considerably higher than its performance of $1.6 million for 1994. The company was formally launched by its parent firm United Liquors Ltd. in 1994. United Liquors itself distributes various beverages throughout six states in the New England market.

Comment:

Reaps success by marketing juices and softdrinks to over 4,000 non-licensed accounts throughout the Bay State

Marketing procedures, Wholesalers NEC, Miscellaneous Nondurable Goods Wholesalers, Wholesale trade, Venture Distributing Inc.

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