Senior health day

Article Abstract:

Health fairs are an effective way to market healthcare to seniors. The Cleveland Clinic Foundation (CCF), a multispecialty group practice has used this method successfully since 1989. CCF's program is multidepartmental, affording professionals from 50 different clinical departments to pitch their services to those aged 60 and over. CCF fund raising, marketing, promotion and exhibits are described, as is consumer response to the program.

Physicians & Surgeons, Offices of Physicians (except Mental Health Specialists), Management, Health care industry, Cleveland Clinic Foundation, Health fairs

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Physician information acquisition and believability: a field experiment on source and type of information

Article Abstract:

A field experiment to ascertain the impact of various sources of information on physicians' perceptions found that the physicians were more likely to believe information coming from personal sources, such as colleagues, than nonpersonal sources, such as advertisements. The test market was a large metropolitan area and included 228 physicians. Positive information from a personal source was more believable than negative information.

Physicians, Medical professions, Surveys

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Forecasting the adoption of new medical technology using the Bass model

Article Abstract:

The Bass mathematical model was used to predict the acceptance of new technologies in computed tomography, ultrasound, magnetic resonance imaging, lithotripsy and hemodialysis. The Bass model was found to successfully forecast the adoption of medical technologies based on durable equipment if sufficient sales data was available for the years immediately after the technology reached the market.

Usage, Forecasts and trends, Mathematical models, Medical technology

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