WLF wins suit. Federal judge reduces restrictions on promotion of off-label indications
Article Abstract:
The Washington Legal Foundation won a lawsuit it had filed for the drug industry against the FDA because federal judge Royce Lamberth did not accept the credibility of three FDA policy documents. These papers mandated the creation of strict parameters on the delivery of clinical data on off-label applications of medical equipment and approved prescription medication. Lamberth ruled that the US Constitution permits pharmaceutical firms to release scientific textbooks and journal articles that consider unsanctioned applications to doctors. Lamberth's decision is based on the principle of commercial free speech.
Publication Name: Medical Marketing & Media
Subject: Health care industry
ISSN: 0025-7354
Year: 1998
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What the future holds for alternative media
Article Abstract:
Advertising agency officials basically agree that the Internet's alternative media applications will significantly increase in the future. Alternative media is forecast to receive additional funding due to anticipated real growth in the pharmaceutical industry. The Internet can produce high savings on investment based on customer acquisition and operational savings and the e-mail and Internet networks will be utilized more within three years, according to majority of the respondents. One respondent commented that any medium that permits segmented or customized communications systems will expand.
Publication Name: Medical Marketing & Media
Subject: Health care industry
ISSN: 0025-7354
Year: 1998
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One-on-one relationship marketing comes of age
Article Abstract:
Pharmaceutical companies has been recently placing considerable focus on new database-marketing methods that enable personal relationship marketing with consumers. One-on-one relationship marketing is seen as a pivotal method that can boost both the investment returns for marketers and the health outcomes in the US. One-on-one relationship marketing initiatives with consumers also require the effective application and collection of information about consumers to enable them to alter the behavior of consumers and to substantially influence the healthcare sector.
Publication Name: Medical Marketing & Media
Subject: Health care industry
ISSN: 0025-7354
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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