Growing a green marketing strategy
Article Abstract:
Green marketing is a growing trend in which companies promote the environmentally sound nature of their products or packaging as a marketing strategy. The Federal Trade Commission has issued needed guidelines to make sure companies do not use environmental claims to mislead consumers. Companies must make clear if their claims of recyclability refer to a product or its packaging, for instance. The guidelines also frown on misleading statements, such as 'No CFCs' claims on products that contain other ozone-depleting substances.
Publication Name: Business and Society Review
Subject: Law
ISSN: 0045-3609
Year: 1995
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ADR: a problem-solving approach for business
Article Abstract:
Disabled customers are often unable to use the products or services of businesses, and when businesses are made aware of this fact they are usually more than happy to try finding solutions. At this point various methods of mediation can come in handy, and partnering is an informal method useful when a disabled person is facing a large organization and which brings a neutral but experienced voice to the process. The non-adversarial nature of the partnering process is its main advantage
Publication Name: Dispute Resolution Journal
Subject: Law
ISSN: 1074-8105
Year: 1995
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A simplified marketing approach for split-interest trusts
Article Abstract:
Estate planners need to avoid the technical complexities of split-interest trusts when marketing them to potential clients, and instead focus on the what various types of split-interest trusts offer their wealthy clients. This involves describing options with an eye towards return and the special needs and concerns of clients. Marketing strategies for GRITs, GRATs, and charitable remainder trusts are discussed.
Publication Name: Estate Planning
Subject: Law
ISSN: 0094-1794
Year: 1996
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