Capitalist schools
Article Abstract:
The highest-ranked US schools of business have experienced significant growth since 1988 in foreign students. While the total number of overseas students studying in the US has remained at approximately 500,000 since 1994, the preference has changed from engineering to business and management. Many companies outside the US are sponsoring their young managers at US business schools.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 1998
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Too much is about right
Article Abstract:
Global companies such as Coke, Gillette, and Master Card are engaged in "experiential" marketing to connect World Cup fans to their products. Football sponsorship spending has reached $800 million in 1998 and is expected to grow even more. Companies pay fees of about $20 mil to the World Cup and spend another $60 mil on TV commercials and in-store displays.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 1998
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MoMA's show of shows
Article Abstract:
Museums have multiplied and evolved since the 1960s, bringing together collecting, socializing, shopping and viewing under one roof. New York's Museum of Modern Art (MoMA) is presenting an exhibition of images of museums. Some artists want nothing to do with museums. Christo bubble-wrapped models of MoMA, turning the museum into a work of art.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 1999
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