Virtual billboards: the ad industry's answer to zapping has arrived
Article Abstract:
Three firms have developed virtual billboards based on digital mapping technology. The systems let advertisers superimpose their logo or picture on top of a video image, allowing advertiser to tailor their message to several different markets. Televised sports are the main application.
Publication Name: Maclean's
Subject: News, opinion and commentary
ISSN: 0024-9262
Year: 1997
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Cultural differences
Article Abstract:
Barings PLC, one of the City of London's most enduring financial institutions, collapsed in Mar 1995 under the weight of huge losses sustained in the derivatives market. The firm blames Singapore-based trader Nicholas Leeson for the losses. Barings' corporate culture is examined.
Publication Name: Maclean's
Subject: News, opinion and commentary
ISSN: 0024-9262
Year: 1995
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The Dolly debate; a sheep cloned in Scotland raises hopes and fears about fantastic technology
Article Abstract:
Alan Coleman, Ian Wilmut and their colleague's report of Dolly, a sheep they had cloned, sparked widespread public speculation about how cloning could be abused. Some feared that dictators might clone themselves, for example, and many called for a ban on cloning altogether.
Publication Name: Maclean's
Subject: News, opinion and commentary
ISSN: 0024-9262
Year: 1997
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- Abstracts: Living in a land apart. Still good as gold: the Canadian juniors sweep to their third straight world title. Above and beyond: a nurse leaves peace behind to help people in distant conflicts
- Abstracts: Too many tears: the news about abused kids just keeps getting worse. A patent on life: scientists seek legal rights to genes
- Abstracts: TV violence. Should the television industry do more to curb depictions of violence? Job stress
- Abstracts: The unkindest cuts: the CBC is set to downsize - will it survive? Can the seven new channels survive?
- Abstracts: Time travelers. When hoops become hoopla: the NBA gets set to bring its vaunted 'show time' to Vancouver and Toronto