Anticipated group interaction: coping with valence asymmetries in attitude shift
Article Abstract:
Consumers' attitude towards a new product is used to test the interaction of valence asymmetry, social influence, and anticipated group interaction. Greater attitude shift occurs when consumers are exposed to incongruous negative group information. Social influence produces a valence asymmetric effect that also influences attitude shift.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Reconstructing the South: how commercial myths compete for identity value through the ideological shaping of popular memories and countermemories
Article Abstract:
The co-constitutive relationships between commercial myth-making and popular memory arising through myth markets competing for identity value is studied. A conceptual model highlighting the competitive, historical, and ideological influences on commercial mythmaking and their effects on popular memory is presented.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2008
User Contributions:
Comment about this article or add new information about this topic:
On the psychology of loss aversion: possession, valence, and reversals of the endowment effect
Article Abstract:
Two types of loss aversion, valence loss aversion (VLA) and possession loss aversion (PLA), are differentiated. Two studies show endowment effect reversals consistent with PLA predictions.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Choosing to avoid: coping with negatively emotion-laden consumer decisions. An experimental examination of the economics of information
- Abstracts: Evaluating the efficiency of private sector organizations in helping welfare beneficiaries find employment. The Home Office and random allocation experiments
- Abstracts: Intercultural interaction: a burden on international managers? Assessing the nature of psychological contracts: a validation of six dimensions
- Abstracts: The multiple pathways of high performing groups: the interaction of social netowrks and group processes. Consequences of work-home segmentation or integration: a person-environment fit perspective
- Abstracts: The cultural construction of risk understandings through illness narratives. Consumer gift systems