Anticipated group interaction: coping with valence asymmetries in attitude shift

Article Abstract:

Consumers' attitude towards a new product is used to test the interaction of valence asymmetry, social influence, and anticipated group interaction. Greater attitude shift occurs when consumers are exposed to incongruous negative group information. Social influence produces a valence asymmetric effect that also influences attitude shift.

Influence, Customer satisfaction, Attitude change, Consensus (Social sciences), Social influence

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Reconstructing the South: how commercial myths compete for identity value through the ideological shaping of popular memories and countermemories

Article Abstract:

The co-constitutive relationships between commercial myth-making and popular memory arising through myth markets competing for identity value is studied. A conceptual model highlighting the competitive, historical, and ideological influences on commercial mythmaking and their effects on popular memory is presented.

Science & research, East South Central States, West South Central States, Research, Mythology, Myth, Southern United States, Cultural identity, Collective memory

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On the psychology of loss aversion: possession, valence, and reversals of the endowment effect

Article Abstract:

Two types of loss aversion, valence loss aversion (VLA) and possession loss aversion (PLA), are differentiated. Two studies show endowment effect reversals consistent with PLA predictions.

Psychological aspects, Identification and classification, Loss aversion

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