Memory in a jingle jungle: music as a mnemonic device in communicating advertising slogans
Article Abstract:
Although advertisers believe that jingles are an effective way to communicate advertising slogans and regularly use jingles, prior research on the use of music in advertising does not always substantiate this belief. An inadequate consideration of how individuals process jingles as opposed to verbal material presented with background music partially explains the discrepancy. In addition, a review of advertising and psychological research on mnemonics and verbal information presented with or without music suggests conditions when presenting advertising slogans as musical jingles enhances memory and when it does not. Two experiments are presented supporting the importance of these conditions, and their results are used to suggest situations in which musical jingles should be used and appropriate research methods to evaluate advertising that employs jingles. (Reprinted by permission of the publisher.)
Publication Name: Journal of Applied Psychology
Subject: Social sciences
ISSN: 0021-9010
Year: 1991
User Contributions:
Comment about this article or add new information about this topic:
Effects of frame-of-reference training and information configuration on memory organization and rating accuracy
Article Abstract:
It was hypothesized that encoding conditions would substitute for, or neutralize, the effects of frame-of-reference (FOR) training on rating accuracy by encouraging or impeding the person organization of behavior in memory. Undergraduates (N=121) were trained with FOR or control procedures, observed videotaped manager performance in a blcoked or a mixed order, rated the managers on 3 performance dimensions, and free-recalled target performance vignettes. FOR training and blocked information improved rating accuracy and led to person-based recall; however, person organization was uncorrelated with accuracy. Results are discussed in terms of R.S. Wyer and T.K. Srull's (1989) model of person memory and judgment from which it is proposed that memory organization for behaviors may be unnecessary for rating accuracy. (Reprinted by permission of the publisher.)
Publication Name: Journal of Applied Psychology
Subject: Social sciences
ISSN: 0021-9010
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Trade-mediated biotechnology transfer and its effective absorption: an application to the U.S. forestry sector
- Abstracts: Material values in the comics: a content analysis of comic books featuring themes of wealth
- Abstracts: Sex differences in sustained attention across the adult life span. Marked sex differences on a fine motor skill task disappear when finger size is used as covariate
- Abstracts: A new look at psychological climate and its relationship to job involvement, effort, and performance. An investigation of the validity of expert true score estimates in appraisal research
- Abstracts: When clerks meet customers: a test of variables related to emotional expressions on the job. part 2 Contribution of concrete cognition to emotion: neutral symptoms as elicitors of worry about cancer