Caring for customers in a global marketplace

Article Abstract:

Iridium, the global wireless phone service provider, has created a customer care concept addressing the challenges unique to its situation. Because its target customers are at the high end of the market, high-quality customer care must be delivered conveniently around the clock and on a consistent basis. Delivering this level of customer care in a global environment was problematic; thus, the company created one of the first truly global, virtual call centers operating in 13 different languages.

Comment:

Creates a customer care concept addressing the challenges unique to its situation

Marketing procedures, Iridium L.L.C., Article

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RETAILERS TOUGHEN POLICIES

Article Abstract:

CompUSA and Staples are the latest retailers to announce more stringent policies designed to keep M-rated video games out of the hands of younger customers. Other retailers who have announced similar measures include Ames Department Stores, KMart, and Wal-Mart. The office of Michigan Attorney General Jennifer Granholm conducted a sting operation in which agents discovered that in 31 of 35 venues tested, children as young as nine-years-old were able to purchase violent video games.

Game, Toy, and Children's Vehicle Manufacturing, Home Video Games, Games, toys, and children's vehicles, Planning, Marketing, Video game industry, Video games industry, Video games, Staples Inc., SPLS, Michigan, Company marketing practices, CompUSA Inc., CPU, Company business planning

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As AirCell Soars, Airborne Cellular Remains Grounded

Article Abstract:

FCC

Comment:

As AirCell Soars, Airborne Cellular Remains Grounded.

Radiotelephone communications, Telecommunications services industry, Telecommunications industry, United States. Federal Communications Commission, Interview, Hoppe, Geoffrey, AirCell Inc.

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