| Business Marketing 1993 Joe Mullich |
| Title | Subject | Authors |
|---|
| Allied-Signal puts emphasis on speed. (Allied-Signal Inc.) | Business | Joe Mullich |
| Amex charges into database marketing. (American Express Group and Incentive Service)(travel industry database) (News & Trends) | Business | Joe Mullich |
| Borland, Microsoft touch off software marketing wars. (Borland International; Microsoft Corp.) (News & Trends) | Business | Joe Mullich |
| Brand still holds edge in battle with price. (News & Trends) | Business | Joe Mullich |
| By any name, Universal brings value to table (Universal Systems' value added reselling operations) | Business | Joe Mullich |
| CompUSA's Morton weds retail, PCs. (profile of CompUSA, computer superstore chain) | Business | Joe Mullich |
| Database marketing cuts costs of 'blitzkrieg' approach. | Business | Joe Mullich |
| Everex plans to focus on VARs, government business. (Everex Systems Inc.; value-added resellers) (News & Trends) | Business | Tim Clark, Joe Mullich |
| Exploring the rust belt revolution; manufacturers turn to innovation in product marketing. (Remarketing Industrial America) | Business | Joe Mullich |
| Hot shop: 'Fales-safe' approach to advertising, telemarketing. (profile of Response Ability Marketing telemarketing and advertising company) | Business | Joe Mullich |
| HP conquers channels with speed. (Hewlett-Packard Co., distribution channels) (Special Report) | Business | Joe Mullich |
| Indonesia alluring to EarthShield. | Business | Joe Mullich |
| Integrated push requires muscle: Cahners Direct adds Arndt, Kennedy to manage database program. | Business | Joe Mullich |
| Intel powers Pentium push with wave of magazine. (Intel advertises Pentium microcomputer chip) | Business | Joe Mullich |
| Interactive TV innovation: Merck, Pfizer, other drug firms test new pitch to reach physicians. (Merck and Company Inc. Merck Sharp and Dohne Pharmaceutical Laboratories; Pfizer Inc. Pfizer Pharmaceutical) (Medical Marketing) | Business | Joe Mullich |
| Lotus enlists VARs to promote Notes. (Lotus Development Corp.; value added resellers)(Lotus Notes: Document Imaging workgroup software) | Business | Joe Mullich |
| Lotus, Microsoft fire salvos in Hatfields, McCoys ad battle. (Lotus Development displays comparative advertisements mocking Microsoft advertisements) | Business | Joe Mullich |
| Mining radio 'gold.' (the merits of radio advertising) (Tuning into TV & Radio) | Business | Joe Mullich |
| NEC's U.S. unit to call own marketing shots. (NEC Corp.'s NEC Technologies Inc.) (Remarketing Industrial America) | Business | Joe Mullich |
| New IBM ad director has double duty. (International Business Machines Corp.'s Clare N. Thain) (Newsmakers) | Business | Joe Mullich |
| New product needs new identity: Hammermill emphasizes price, quality in the launch of Regalia line. | Business | Joe Mullich |
| Notes program has Lotus singing new marketing, distribution tune. (Lotus Development Corp.) (News & Trends) | Business | Joe Mullich |
| On the road, execs favor cable TV; survey reveals news preference. (Tuning into TV & Radio) | Business | Joe Mullich |
| Overseas offices gain autonomy; with marketing freedom comes greater revenuepressure. (IBM Corp.) (Remarketing IBM: Special Report) | Business | Joe Mullich |
| Polishing your 'image.' (use of devices and graphics during sales presentations) (Take Out) | Business | Joe Mullich |
| Quarterdeck launches new magazine. (Quarterdeck Office Systems) (News Roundup) | Business | Joe Mullich |
| Survey: sitcoms score high with marketing executives. (Tuning into TV & Radio) | Business | Joe Mullich |
| The innovative and inane at PC Expo. | Business | Joe Mullich |
| TV gets top ratings from business marketers. (Tuning into TV & Radio) | Business | Joe Mullich |
| Using multimedia; flexing its muscles; multimedia emerges from fun 'n games to become a vital business tool. | Business | Joe Mullich |
| Xerox counts on big bucks from small businesses. (Xerox Corp.) | Business | Joe Mullich |
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