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Business Marketing 1993 Todd Spangler - Abstracts

Business Marketing 1993 Todd Spangler
TitleSubjectAuthors
After McDermott, Cahners hierarchy flattens. (Terrence M. McDermott; Cahners Publishing Co.)BusinessTodd Spangler
Alliances dominate marketing race on the information highway. (alliances help companies compete in providing information and entertainment services)BusinessTodd Spangler
Computer companies taking direct route. (marketing)BusinessTim Clark, Todd Spangler
Five ITM trends set to thrive. (information technology marketing) (Info Tech Marketing)BusinessTodd Spangler
For marketers, economy has priority over cutting healthcare costs. (Healthcare Costs Poll)BusinessTodd Spangler
Grumman launches preemptive ad strike. (Grumman Corp.) (News & Trends)BusinessTodd Spangler
PC wars: IBM often at odds with itself. (personal computer; IBM Corp.) (Remarketing IBM: Special Report)BusinessTodd Spangler
Recruiters zero in on '93 marketing class. (Marketing Job Outlook)BusinessTodd Spangler
U.S. companies increasingly look for ISO label. (International Standards Organization) (Remarketing Industrial America)BusinessTodd Spangler
Visiting a 'presentation palace'. (NCR's Midrange Computer Products' presentation room)BusinessTodd Spangler
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