Business Marketing 1995 Keith J. Kelly - Abstracts

Business Marketing 1995 Keith J. Kelly
TitleSubjectAuthors
3 Neals honors IDG's flagship. (International Data Group Inc.'s PC World magazine wins Jesse H. Neal Editorial Achievement Awards)BusinessKeith J. Kelly
AT&T grabs Ziff's Interchange unit. (AT&T Corp.; Ziff Communications Co.'s Interchange Online Network)BusinessKeith J. Kelly
Bonus lead war of words: are such tips worthless or better than nothing?BusinessKeith J. Kelly
Business ads up 9%.BusinessKeith J. Kelly
K-III on the prowl again: firm leads pack in scramble for Hunter. (K-III Magazine Corp.; Maclean Hunter Publishing Co.)BusinessKeith J. Kelly
MPA: pick 1 standard. (Magazine Publishers of America)(Advertising Supplement: Business to Business Direct Marketing)BusinessKeith J. Kelly
Publisher profits driving up prices. (trade and business publications) (Industry Overview)BusinessKeith J. Kelly
Reed consumer titles could fetch $1.5 billion. (Reed Elsevier PLC)BusinessKeith J. Kelly
Should Reed spin off Cahners? (Reed Elsevier; Cahners Publishing Co.)BusinessKeith J. Kelly
SRDS upgrades ad rate CD-ROMs. (Standard Rate and Data Service Inc.)BusinessKeith J. Kelly
USPS puts on the PRESS to track mail complaints; response time expected to decrease. (US Postal Service; Publication Research Efficiency Support System)BusinessKeith J. Kelly
Wall takes Cowles Media into new era. (new Cowles Business Media President and CEO Carolyn Wall)BusinessKeith J. Kelly
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