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Business Marketing 1995 Kim Cleland - Abstracts
Business Marketing 1995 Kim Cleland
Title
Subject
Authors
A lot of talk, little action on IMC. (integrated marketing communication)
Business
Kim Cleland
A multimedia bid: CBOT marketing news service. (Chicago Board of Trade)
Business
Kim Cleland
Apple's pitch turns musical. (Apple Computer Inc.'s marketing campaign for its QuickTime software package)
Business
Kim Cleland
Digital pumps life into marketing. (Digital Equipment Corp.)
Business
Chuck Paustian, Kim Cleland
Firms want customers coming back for more.
Business
Kim Cleland
High tech concerns only wet their toes in interactive pool: clients still hesitant to embrace online advertising.(Technology Agency Media & Marketing Survey)
Business
Kim Cleland
Manufacturers' interactive buzz. (interactive marketing systems at the 1995 National Manufacturing Week trade show)
Business
Kim Cleland
Marketers stay on track; ads reflect peso's pinch on pricing. (Mexico)
Business
Kim Cleland
Medialink banking on PR's big picture. (public relations)
Business
Kim Cleland
Miller Freeman follows how-to course. (Miller Freeman Inc.)
Business
Kim Cleland
Special report: top 10 business marketers.
Business
Joe Mullich, Pack Bryan, James G. Kimball, Kim Cleland
Sun follows Net to savings. (Sun Microsystems Inc.; Internet)
Business
Kim Cleland
The escalating debate on affirmative action.
Business
Kim Cleland
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