Business Marketing 1995 Kim Cleland - Abstracts

Business Marketing 1995 Kim Cleland
TitleSubjectAuthors
A lot of talk, little action on IMC. (integrated marketing communication)BusinessKim Cleland
A multimedia bid: CBOT marketing news service. (Chicago Board of Trade)BusinessKim Cleland
Apple's pitch turns musical. (Apple Computer Inc.'s marketing campaign for its QuickTime software package)BusinessKim Cleland
Digital pumps life into marketing. (Digital Equipment Corp.)BusinessChuck Paustian, Kim Cleland
Firms want customers coming back for more.BusinessKim Cleland
High tech concerns only wet their toes in interactive pool: clients still hesitant to embrace online advertising.(Technology Agency Media & Marketing Survey)BusinessKim Cleland
Manufacturers' interactive buzz. (interactive marketing systems at the 1995 National Manufacturing Week trade show)BusinessKim Cleland
Marketers stay on track; ads reflect peso's pinch on pricing. (Mexico)BusinessKim Cleland
Medialink banking on PR's big picture. (public relations)BusinessKim Cleland
Miller Freeman follows how-to course. (Miller Freeman Inc.)BusinessKim Cleland
Special report: top 10 business marketers.BusinessJoe Mullich, Pack Bryan, James G. Kimball, Kim Cleland
Sun follows Net to savings. (Sun Microsystems Inc.; Internet)BusinessKim Cleland
The escalating debate on affirmative action.BusinessKim Cleland
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