DM News 1998 Denise Duclaux - Abstracts
| DM News 1998 Denise Duclaux | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Banks: big money in data warehouses. | Construction and materials industries | Denise Duclaux | |||
| Banks' DM packages explain mergers. | Construction and materials industries | Denise Duclaux | |||
| Baseball campaign targets blacks. | Construction and materials industries | Denise Duclaux | |||
| BMG e-mail is music to fan's ears. | Construction and materials industries | Denise Duclaux | |||
| Burger King tests smart card, loyalty program. | Construction and materials industries | Denise Duclaux | |||
| Cable programmers, operators target viewers. | Construction and materials industries | Denise Duclaux | |||
| Campaign appeals to pet owners. | Construction and materials industries | Denise Duclaux | |||
| CDW campaign emphasizes choices. | Construction and materials industries | Denise Duclaux | |||
| Consumers continue to ignore credit-card offers. | Construction and materials industries | Denise Duclaux | |||
| Dell campaign pushes DM strengths. | Construction and materials industries | Denise Duclaux | |||
| Dell targets large corporations with new system. | Construction and materials industries | Denise Duclaux | |||
| Drug company offers free calling time. | Construction and materials industries | Denise Duclaux | |||
| Firms target Americans' sex lives: Viagra campaign finds robust prospecting. | Construction and materials industries | Denise Duclaux | |||
| Firm targets South Asian market. | Construction and materials industries | Denise Duclaux | |||
| Gateway changes name, boosts its business market with new division. | Construction and materials industries | Denise Duclaux | |||
| Levi Strauss mailing targets fashion-conscious girls. | Construction and materials industries | Denise Duclaux | |||
| McDonald's monitors Hawaiian loyalty program. | Construction and materials industries | Denise Duclaux | |||
| Printer campaign aids re-sellers. | Construction and materials industries | Denise Duclaux | |||
| Radio station tests Web relationship. | Construction and materials industries | Denise Duclaux | |||
| Reader's Digest upgrades call centers. | Construction and materials industries | Denise Duclaux | |||
| Red Cross makes first attempt at national fundraising campaign. | Construction and materials industries | Denise Duclaux | |||
| USA Today campaign uses outside agency. | Construction and materials industries | Denise Duclaux | |||
| Yellow Pages readies $30 million campaign. | Construction and materials industries | Denise Duclaux | |||
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