DM News 2004 Robert W Bly - Abstracts
| DM News 2004 Robert W Bly | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| 38 great ideas for your next headline. | Construction and materials industries | Robert W Bly | |||
| 4 levels of 'marketing competence'. | Construction and materials industries | Robert W. Bly | |||
| Blogging redux: show me the ROI.(return on investment) | Construction and materials industries | Robert W. Bly | |||
| Can blogging help market your product? | Construction and materials industries | Robert W. Bly | |||
| Get customers to pay a premium price.(product positioning, pricing) | Construction and materials industries | Robert W. Bly | |||
| Sell more with a secondary promise. | Construction and materials industries | Robert W. Bly | |||
| Short copy vs. long in BTB direct mail.(business--to--business) | Construction and materials industries | Robert W. Bly | |||
| Sold copy never goes out of style.(business writing, direct marketing) | Construction and materials industries | Robert W. Bly | |||
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