Marketing Magazine 2004 David Dunne - Abstracts
| Marketing Magazine 2004 David Dunne | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Bottom-up branding.(A new branding strategy.) | Business, international | David Dunne | |||
| Branding the experience.(brands experiences) | Business, international | David Dunne | |||
| How to talk to your CFO.(marketing return on investment; Chief Financial Officer) | Business, international | David Dunne | |||
| Marketer, heal thyself.(resurrecting an ailing marketing industry) | Business, international | David Dunne | |||
| The value of strategic design. | Business, international | David Dunne | |||
| Wanted: Integration heroes.(integrated marketing communications) | Business, international | David Dunne | |||
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