Marketing Magazine 2006 Eve Lazarus - Abstracts

Marketing Magazine 2006 Eve Lazarus
TitleSubjectAuthors
Aisle advertising.(women-targeted advertisement campaigns )Business, internationalEve Lazarus
Beyond Burgers.(White Spot Restaurants' makeover and youth marketing)Business, internationalEve Lazarus
Beyond taste.(wine industry branding strategies)Business, internationalEve Lazarus
Book buzz.(marketing strategies of publishers)Business, internationalEve Lazarus
Browsers and buyers.(periodical purchase decisions)Business, internationalEve Lazarus
Direct destination.(B.C. Escapes run by Tourism B.C.)Business, internationalEve Lazarus
Down to business.(business to business advertising strategy of Telus)Business, internationalEve Lazarus
Eastside smarts.(Rennie Marketing Systems' residential development in a dangerous neighborhood )Business, internationalEve Lazarus
Fat chances.(Fat Burger Corp.'s marketing for Canadian market)Business, internationalEve Lazarus
Getting juiced.(Leading Brands Inc's marketing strategies )Business, internationalEve Lazarus
Hawes goes Coastal.(Stefan Hawes appointed as new vice-president marketing for Costal Contacts )Business, internationalEve Lazarus
Keep it real.(advertising in video game promotion )Business, internationalEve Lazarus
Main street malls.(lifestyle malls in Canada )Business, internationalEve Lazarus
Mobile magazine.(mobile marketing campaigns)Business, internationalEve Lazarus
Moving at a glacier pace.Business, internationalEve Lazarus
Q&A.(Nancie Tear, product placement executive and creative director for PropStar Placements)(Interview)Business, internationalEve Lazarus
Readership race.(newspaper circulation)Business, internationalEve Lazarus
Strechning its influence.(Lululemon Athletica)Business, internationalEve Lazarus
Tea's time.(increasing market for specialty tea in Canada )Business, internationalEve Lazarus
The lion roars.(success probabilities of advertising agency Publicis Canada in Vancouver market)Business, internationalEve Lazarus
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