| The New York Times 1998 Stuart Elliott |
| Title | Subject | Authors |
|---|
| A big World Wide Web site by Time Inc. New Media is devoted to the 1998 soccer World Cup. | Business, general | Stuart Elliott |
| A British agency comes to New York seeking a car, an airline and fast-moving consumer goods. | Business, general | Stuart Elliott |
| Advertising; for J. Walter Thompson New York, winning the Merrill Lynch account ends a period of tumult. | Business, general | Stuart Elliott |
| A fledgling agency is aiming to show that big thinking can come in a small package.(DeVito Fitterman Advertising in New York)(Abstract) | Business, general | Stuart Elliott |
| A group is making a multiyear effort to show the importance of ads to marketers and consumers. | Business, general | Stuart Elliott |
| Ammirati Puris Lintas stakes its claim to cyberspace with a new unit, APL Digital. | Business, general | Stuart Elliott |
| A new Leo Burnett acquisition will bestow on the agency company that T-word cachet. | Business, general | Stuart Elliott |
| A new spot for Chanel No. 5 dabs on some sex and surrealism. | Business, general | Stuart Elliott |
| Apple endorses some achievers who 'think different'. | Business, general | Stuart Elliott |
| At Lowe & Partners/SMS, a co-chairman steps down--er, make that 'onward and upward.'.(Marvin Sloves leaves ad agency)(Abstract) | Business, general | Stuart Elliott |
| At Toys 'R' Us, the holiday rush is more important than ever.(Abstract) | Business, general | Stuart Elliott |
| A youth-influenced anti-smoking effort doesn't mince words. | Business, general | Stuart Elliott |
| CBS loves TV; now the network wants viewers to fancy CBS. | Business, general | Stuart Elliott |
| Consolidations by Frito-Lay and Pepsico move a host of choice assignments to BBDO Worldwide. | Business, general | Stuart Elliott |
| Despite Wall Street's problems, many on Madison Avenue are upbeat about consumers. | Business, general | Stuart Elliott |
| Deutsch, the hot midsized shop, lands a trophy national assignment that has competitors talking.(Deutsch Inc., ad agency, gets Mitsubishi Motor Sales of Amer. account)(Abstract) | Business, general | Stuart Elliott |
| Ford, while realigning its European strategy, gives Y & R some gems and Ogilvy a jolt. | Business, general | Stuart Elliott |
| Freeman tries to do for baseball what it did for hockey. | Business, general | Stuart Elliott |
| From the department of old dogs and new, online tricks that need the old dogs' expertise.(Refers to traditional advertising for online merchants)(Abstract) | Business, general | Stuart Elliott |
| Hearst magazines 'get milk' to promote a literacy program aimed at children and mothers. | Business, general | Stuart Elliott |
| Imaginative supplements help a pair of magazines build relationships with marketers. | Business, general | Stuart Elliott |
| In a battle over the prices of commercials during NFL games, the sponsors played defense well. | Business, general | Stuart Elliott |
| It's the ultimate in corporate sponsorship for a new professional basketball league.(Collegiate Professional Basketball League will have eight teams)(Abstract) | Business, general | Stuart Elliott |
| Leo Burnett is named one of the business leaders of the century.(Abstract) | Business, general | Stuart Elliott |
| Lily Tomlin in Madison Ave. debut with Peter Lynch. | Business, general | Stuart Elliott |
| Looking for a jolt to reverse slowing growth, Diet Coke revives some TV spots from 1996. | Business, general | Stuart Elliott |
| Madison Ave. is a hall of mirrors: advertising about advertising makes comeback in the 90's | Business, general | Stuart Elliott |
| Marketers are at the top of their windups as they prepare pitches for McGwire and Sosa. | Business, general | Stuart Elliott |
| Miller and Visa join the ranks of edgy marketers that like to re-examine their agency roster.(Abstract) | Business, general | Stuart Elliott |
| Movado Group hires an outside agency to reset the luxury face of its Concord watch.(Abstract) | Business, general | Stuart Elliott |
| Omnicom buys the rest of Abbott Mead Vickers, a London affiliate, in a deal worth $545 million.(World's largest ad agency buys the rest of the world's 20th largest)(Abstract) | Business, general | Stuart Elliott |
| Paine Webber finds there's no time like the present to bring back a classic catch phrase.(Abstract) | Business, general | Stuart Elliott |
| P&G takes a most unusual tack with its new, in-your-face ads. | Business, general | Stuart Elliott |
| Take two direct sales pitches for prescription drugs and call you pollster in the morning. | Business, general | Stuart Elliott |
| The convergence of hip; Calvin Klein's newest campaign features a crucial Internet component.(Calvin Klein Cosmetics Company enlists Wieden and Kennedy for innovative ad emplying electronic mail interaction)(Advertising) | Business, general | Stuart Elliott |
| The Travel Channel and Conde Nast Traveler are teaming up for a variety of cross-ventures. | Business, general | Stuart. Elliott |
| The Virgin Group tries to appeal to a downtown crowd with a new store and $1 million campaign. | Business, general | Stuart Elliott |
| Thompson New York was looking for a savior, and Bob Jeffrey intends to succeed at the job. | Business, general | Stuart Elliott |
| Top man on TBWA Chiat/Day's Nissan account takes a leave. Other agency changes afoot. | Business, general | Stuart Elliott |
| True North goes to court for arbitration on the value of its stake in Publicis Communications.(Abstract) | Business, general | Stuart Elliott |
| True North's new unit aims to reach ethnic households, which have money to spend. | Business, general | Stuart Elliott |
| TV group promotes the benefits of running commercials locally rather than nationally.(the Television Bureau of Advertising will market local advertising)(Abstract) | Business, general | Stuart Elliott |
| Two forecasters see record spending for ads in 1999, barring any unforeseen circumstances.(Abstract) | Business, general | Stuart Elliott |
| Using elements of fashion and hints of humor, two Cognac campaigns aim for younger drinkers. | Business, general | Stuart Elliott |
| Watch what the Internet asks children, sponsors are warned, or see the government step in. | Business, general | Stuart Elliott |
| Wieden & Kennedy pursues Miller from New York.(ad agency pursues Miller Brewing Co.'s Miller Lite ad account)(Abstract) | Business, general | Stuart Elliott |
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