| The Wall Street Journal Western Edition 2000 Kathryn Kranhold |
| Title | Subject | Authors |
|---|
| ABC takes big gamble 'Monday night'.(Advertising) | Business, general | Kathryn Kranhold, Joe Flint |
| Ad executives see modest salary increases.(Advertising) | Business, general | Kathryn Kranhold |
| Advertisements on radio stations rise 6%.(in 1999; study by Empower MediaMarketing)(Advertising) | Business, general | Kathryn Kranhold |
| Advertising forecasters remain upbeat.(despite downturn in Internet stock sector)(Statistical Data Included) | Business, general | Kathryn Kranhold |
| Agencies beef up on brand research.(for target marketing)(Advertising) | Business, general | Kathryn Kranhold |
| Avis to try even harder with ads touting high quality of service.(Avis Rent a Car)(Advertising) | Business, general | Kathryn Kranhold |
| Dooner to take reins at Interpublic Group.(John J. Dooner Jr.)(Advertising) | Business, general | Kathryn Kranhold |
| EDS sends cat herders to the Super Bowl.(Electronic Data Systems)(Advertising) | Business, general | Kathryn Kranhold |
| Enlarged United Air faces marketing challenge in deal.(if planned merger with US Airways occurs, the new brand and its ads will have to convince consumers that the merger will benefit them, as well as benefit shareholders)(Advertising) | Business, general | Kathryn Kranhold, Erin White |
| Fallon McElligott to be part of Publicis.(Advertising)(Statistical Data Included) | Business, general | Kathryn Kranhold |
| Global-image campaign a first for Boeing.(Advertising) | Business, general | Kathryn Kranhold, Jeff Cole |
| Gore and Bush are like classic brands.(Advertising) | Business, general | Kathryn Kranhold |
| Grey interactive-services division to open offices in China, Mexico.(Beyond Interactive)(Advertising)(Statistical Data Included) | Business, general | Kathryn Kranhold |
| Handling aftermath of cybersabotage.(public relations experts give recommendations following the crashes at Yahoo!, Buy.com and Ebay)(Advertising) | Business, general | Kathryn Kranhold |
| Hearst booklet pushes sponsorship further.("A Gift for Me" booklet in October magazines, sponsored by Chrysler)(Advertising) | Business, general | Kathryn Kranhold |
| IBM touts its Web-consulting services.(Statistical Data Included) | Business, general | Kathryn Kranhold |
| Interpublic's McCann builds Momentum.(McCann-Erickson WorldGroup's marketing unit, Momentum Worldwide, to buy Waylon Co. and ImageWerks)(Advertising) | Business, general | Kathryn Kranhold |
| Martin Agency heads west to TV land.(to San Francisco; includes related information on Todd Grant)(Advertising) | Business, general | Kathryn Kranhold |
| Multimedia ad packages may be offered.(from AOL Time Warner)(Advertising) | Business, general | Kathryn Kranhold, Matthew Rose |
| New gizmos alert marketers when ads pique a consumer's interest; codes, scanning devices track moves of magazine readers, TV viewers to Web sites.(Product Development) | Business, general | Kathryn Kranhold, Matthew Rose |
| New groups seek remedy to drug ads.(Advertising) | Business, general | Kathryn Kranhold |
| Omnicom starts late with ethnic agency.(Omnicom Group's Footsteps)(Advertising) | Business, general | Kathryn Kranhold |
| SmithKline begins Avandia blitz days after FDA shelves Rezulin.(SmithKline Beecham)(Advertising) | Business, general | Kathryn Kranhold |
| Sydney yields few ad champions.(television advertising from the Olympics)(Advertising) | Business, general | Kathryn Kranhold, Suzanne Vranica |
| Technology promotes offers in a (v) Flash.(a tiny icon on computer screens keeping consumers in constant touch with advertisers)(Advertising) | Business, general | Kathryn Kranhold |
| Timex pursues hip, younger set in ads for its new iControl watch.(Advertising) | Business, general | Kathryn Kranhold |
| TiVo ad campaign's sly humor isn't a hit with CBS executives.(network refuses to show the ad, claiming that it disparages the TV broadcasting industry)(Advertising) | Business, general | Kathryn Kranhold |
| Top-tier ad agencies' hot trend expected to continue.(Statistical Data Included) | Business, general | Kathryn Kranhold |
| Toyota makes a bet on new hybrid Prius.(Toyota Motor Corp.)(Advertising) | Business, general | Kathryn Kranhold |
| Web sites toot their horns amid ad chill.(Advertising)(Statistical Data Included) | Business, general | Kathryn Kranhold |
| Where have all the gerbils gone? Super Bowl ads are out, as is naked man, as spots for dot-coms get serious. | Business, general | Kathryn Kranhold, Suein L. Hwang |
| WPP is close to (finally) buying Y&R.(WPP Group; Young & Rubicam)(Advertising) | Business, general | Kathryn Kranhold, Sarah Ellison |
| WPP, Y&R (almost) agreed on takeover.(Young & Rubicam)(Statistical Data Included) | Business, general | Kathryn Kranhold, Sarah Ellison |
| Y&R mulls mergers, talked with Harte-Hanks.(Advertising) | Business, general | Kathryn Kranhold, Nikhil Deogun, Steven Lipin |
| Y&R's new chief brings wealth of experience, but not in ads.(includes brief biography of Young & Rubicam's Michael Dolan)(Advertising) | Business, general | Kathryn Kranhold |
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