| International Marketing Review 1992 |
| Title | Subject | Authors |
|---|
| An application of Bagozzi's exchange model to integration of countertrade research. | Business, international | Okoroafo, Sam C. |
| Attitude-behavior inconsistency ub exporting. | Business, international | Eshghi, Abdolreza |
| Brand globally but advertise locally?: an empirical investigation. | Business, international | Shani, David, Sandler, Dennis M. |
| Culture and advertising executions: a comparison of selected characteristics of Korean and US television commercials. | Business, international | Taylor, Charles R., Miracle, Gordon E., Kyu Yeol Chang |
| Decentralized R&D for global product development: strategic implications for the multinational corporation. (research and development) | Business, international | Ogbuehi, Alphonso O., Bellas, Ralph A., Jr. |
| Effects of government export policies on Turkish export trading companies. | Business, international | Dicle, I. Attila, Dicle, Ulku |
| Emerging marketing strategies in a changing macroeconomic environment: a commentary. | Business, international | Sheth, Jagdish N. |
| Euromarketing: charting the map for globalization. | Business, international | Dalgic, Tevfik |
| International franchising in the context of competitive strategy and the theory of the firm. | Business, international | Huszagh, Sandra M., Huszagh, Fredrick W., McIntyre, Faye S. |
| Korean importer perceptions of US and Japanese industrial goods exporters. | Business, international | Chung, Kae H., Kraft, Frederic B. |
| Macroeconomic conditions and international marketing management. | Business, international | Huszagh, Sandra M., Huszagh, Fredrick W., Hanks, Gwen F. |
| Managing marketing during stagflation in Yugoslavia. | Business, international | Shama, Avraham |
| Marketing practices in the changing Philippine macroeconomic environment. | Business, international | Huszagh, Sandra M., Roxas, Juanita P., Keck, Kay L. |
| Perceptions of organizational fairness: a cross-national perspective. | Business, international | Dubinsky, Alan J., Kotabe, Masaaki, Lim, Chae Un |
| Picking winners: solving an industrial policy problem with a sustainable growth model. | Business, international | Mayo, Edward J., Jarvis, Lance P., Lane, Paul M. |
| Redefining the strategic competitive unit: towards a new global marketing paradigm? | Business, international | Schill, Ronald L., McArthur, David N. |
| The Economic Community of West African States: status, problems and prospects for change. | Business, international | Greer, Thomas V. |
| The intermediary service requirements of Canadian and American exporters. | Business, international | De Noble, Alex F., Castaldi, Richard M., Kantor, Jeffrey |
| The internationalization process of franchise systems: a conceptual model. | Business, international | Eroglu, Sevgin |
| The role of accent on the credibility and effectiveness of the international business person: the case of Guatemala. | Business, international | LaTour, Michael S., Tsalikis, John, Ortiz-Buonafina, Marta |
| Transforming the consumer in Russia and Eastern Europe. | Business, international | Shama, Avraham |
| Using the interaction approach to understand international trade shows. | Business, international | Rice, Gillian |
| US international trade intermediaries: a field study investigation. | Business, international | Perry, Anne C. |
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