| International Marketing Review 1998 |
| Title | Subject | Authors |
|---|
| Achieving acceptable advertising. | Business, international | Harker, Debra |
| Advances in export marketing theory and practice.(Editorial) | Business, international | Katsikeas, Constantine S., Bell, Jim, Morgan, Robert E. |
| Behavioral aspects of international buyer-seller relationships: their association with export involvement. | Business, international | Leonidou, Leonidas C., Kaleka, Anna A. |
| Contingency and contextual issues of ethnocentrism-pitched advertisements: a cross-national comparison. | Business, international | Jo, Myung-Soo |
| Corporate philanthropy in France, Germany and the UK: international comparisons of commercial orientation towards company giving in European nations. | Business, international | Bennett, Roger |
| Cross-cultural advertising in Europe. | Business, international | Whitelock, Jeryl, Rey, Jean-Christophe |
| Cross-cultural sales negotiations: a literature review and research propositions. | Business, international | Siminitiras, Antonis C., Thomas, Andrew H. |
| Cultural values and personal selling.(consumer marketing in Australia and Hong Kong) | Business, international | Merrilees, Bill, Fam, Kim Shyan |
| Dissemination of market orientation in Europe: a conceptual and historical evaluation. | Business, international | Dalgic, Tevfik |
| Emerging issues related to marketing and business activity in Asia Pacific. | Business, international | Strizzi, Nicolino, Kindra, G.S. |
| Explaining export development through psychic distance: enlightening or elusive? | Business, international | Stottinger, Barbara, Schlegelmilch, Bodo B. |
| Exporting and the Internet: a conceptual perspective. | Business, international | Samiee, Saeed |
| Formation and performance of multi-partner joint ventures: a Sino-foreign illustration. | Business, international | Hu, Michael Y., Griffith, David A., Chen, Haiyang |
| Global corporate visual identity systems: standardization, control and benefits. | Business, international | Saunders, John, Melewar, T.C. |
| Heterogeneity of regional trading blocs and global marketing strategies: a multicultural perspective. | Business, international | Agarwal, James, Malhotra, Naresh K., Baalbaki, Imad |
| Key to key account management: relationship (guanxi) model. | Business, international | Wong, Y.H. |
| Management and performance of international trade fair exhibitors: government stands vs. independent stands. | Business, international | Seringhaus, F.H. Rolf, Rosson, Philip J. |
| Market orientation and business performance: some evidence from Hong Kong. | Business, international | Ellis, Paul, Chan Hung Ngai, Jimmy |
| Measuring export performance in service industries. | Business, international | Griffith, David A., Ryans, John K., Jr., White, D. Steven |
| Reactions to different types of ads in Belgium and Poland. | Business, international | Pelsmacker, Patrick de, Geuens, M. |
| The bases of power in international channels. | Business, international | Yavas, Ugur |
| The determinants of export performance: a review of the empirical literature between 1987 and 1997. | Business, international | Zou, Shaoming, Stan, Simona |
| The psychographic segmentation of the female market in Greater China. | Business, international | Tam, Jackie L.M., Tai, Susan H.C. |
| Using key accounts as partners to get to the learning organization. | Business, international | Cahill, Dennis J. |
| Viewpoint: international marketing strategies - time to break the English-language strangle-hold? | Business, international | Holden, Nigel |
| Viewpoint: issues in international joint venture research. | Business, international | Katsikeas, Constantine S. |
| Viewpoint: marketing in the information age - can we plan for an unpredictable future? | Business, international | Schelegelmilch, Bodo B., Sinkovics, Rudolf |
| Viewpoint: this thing I call Europe.(marketing) | Business, international | Savitt, Ronald |
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