International Marketing Review 2000 |
Title | Subject | Authors |
A flexible model of consumer country-of-origin perceptions: a cross-cultural investigation.(Statistical Data Included) | Business, international | Calantone, Roger J., Knight, Gary A. |
An analysis of product category restrictions in advertising in four major East Asian markets.(Statistical Data Included) | Business, international | Taylor, Charles R., Raymond, Mary Anne |
An empirical inquiry into international expansion of US retailers.(Statistical Data Included) | Business, international | |
Applying international reference price: Market structure, information seeking and consumer welfare. | Business, international | Lowengart, Oded, Mizrahi, Shlomo |
Congruence of domestic and export marketing strategies: An empirical investigation of its performance implications. | Business, international | Stewart, David B., McAuley, Andrew |
Country segmentation based on objective quality-of-life measures.(Statistical Data Included) | Business, international | Peterson, Mark, Malhotra, Naresh |
Determinants and benefits of global strategic marketing planning formality. | Business, international | Chae, Myung-Su, Hill, John S. |
Evaluating international markets: the importance of information by industry, by country of destination, and by type of export transaction.(Statistical Data Included) | Business, international | Wood, Van R., Robertson, Kim R. |
Explaining export development through psychic distance.(Comment and Response)(Statistical Data Included) | Business, international | Evans, Jody, Treadgold, Alan, Mavondo, Felix, Stottinger, Barbara, Schlegelmilch, Bodo B. |
Foreign entry into British Retailing 1850-1994.(Statistical Data Included) | Business, international | |
Foreign market entry strategies of Japanese MNCs.(multinational corporations)(Statistical Data Included) | Business, international | Taylor, Charles R., Zou, Shaoming, Osland, Gregory E. |
Integrating country of origin into global marketing strategy: a review of US marking statutes. | Business, international | Clarke, Irvine, III, Owens, Margaret, Ford, John B. |
Legal issues associated with international Internet marketing.(Statistical Data Included) | Business, international | Zugelder, Michael T., Flaherty, Theresa B., Johnson, James P. |
Marketing planning and the policy environment in the European Union.(Statistical Data Included) | Business, international | LeClair, Debbie Thorne |
Marketing standardization within global industries: an empirical study of performance implications.(Statistical Data Included) | Business, international | O'Donnell, Sharon, Jeong, Insik |
Power and Control in international retail franchising.(research results) | Business, international | Quinn, Barry |
Product and process certification: systems, regulations and international marketing strategies.(Statistical Data Included) | Business, international | Vertinsky, Ilan, Zhou Dongsheng |
Psychic distance and the performance of international retailers. | Business, international | |
Research note: Culture-sensitive adaptation or global standardization--the duration-of-usage hypothesis.(Statistical Data Included) | Business, international | Mesdag, Martin van |
Seven Eleven Japan and The Southland Corporation: a marriage of convenience?(Statistical Data Included) | Business, international | |
The future is predictable for international marketers.(Column)(Statistical Data Included) | Business, international | Mooij, Marieke de |
The influence of physical, beneficial and image properties on responses to parallel imports. | Business, international | Ang, Swee Hoon |
The Retail Internationalisation Process. | Business, international | Hollander, Stanley C. |
The role of store image in retail internationalization.(Statistical Data Included) | Business, international | |
Tobacco promotion restrictions: an international regulatory impasse?\.(Statistical Data Included) | Business, international | Hoek, Janet, Sparks, Robert |
Trademark rights in gray markets.(Statistical Data Included) | Business, international | Clarke, Irvine, III, Owens, Margaret |
Viewpoint: the future of relational research in international marketing: constructs and conduits. | Business, international | Ambler, TIm, Styles, Chris |
Viewpoint: The millenium and international marketing.(Brief Article) | Business, international | Terpstra, Vern |
Wal-Mart in Europe: prospects for the UK. | Business, international | |
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