International Marketing Review 2006 |
Title | Subject | Authors |
A comparative investigation into the internationalisation of Canadian and UK high-tech SMEs.(small and medium-sized enterprises) | Business, international | Spence, Martine, Crick, Dave |
An illustration of modeling moderating variables in cross-national studies.(customer preferences in international markets) | Business, international | Garcia, Rosanna, Kandemir, Destan |
Behavioral attributes and performance in international strategic alliances: review and future directions.(international marketing and economic development) | Business, international | Robson, Matthew J., Spyropoulou, Stavroula, Skarmeas, Dionysis |
Branding and the externalisation of production.(brand identity management in product development outsourcing ) | Business, international | Strange, Roger |
Choice of foreign market entry mode in service firms. | Business, international | Sharma, D. Deo, Blomstermo, Anders, Sallis, James |
Consumer ethnocentrism: an integrative review of its antecedents and consequences. | Business, international | Shankarmahesh, Mahesh N. |
Cultural differences in, and influences on, consumers' propensity to adopt innovations. | Business, international | Singh, Sangeeta |
Customer perceptions of service dimensions: cross-cultural analysis and perspective. | Business, international | Young, Clifford E., Ulaga, Wolfgang, Cunningham, Lawrence F., Lee, Moonkyu |
Employing information communication technologies to enhance qualitative international marketing enquiry. | Business, international | Bell, Jim, Loane, Sharon, McNaughton, Rod |
Entrepreneurial, market, and learning orientations and international entrepreneurial business venture performance in South African firms. | Business, international | Shoham, Aviv, Kropp, Fredric, Lindsay, Noel J. |
Foreign diversification vs concentration strategies and firm performance: Moderating effects of the market, product and firm factors. | Business, international | Nicolau, Juan L., Mas, Francisco J., Ruiz, Felipe |
Globalizing internationals: product strategies of ICT manufacturers.(information and communication technology industry) | Business, international | Luostarinen, Reijo, Gabrielsson, Peter, Gabrielsson, Mika, Darling, John |
Leveraging internal competency and managing environmental uncertainty: Propensity to collaborate in international markets.(domestic managerial uncertainty and international markets) | Business, international | Robles, Fernando, Akhter, Syed H. |
Location, industrial concentration and the propensity of small US firms to export: Entrepreneurship in the international marketplace. | Business, international | Mittelstaedt, John D., Ward, William A., Nowlin, Edward |
Networking capability and international entrepreneurship: how networks function in Australian born global firms. | Business, international | Weerawardena, Jay, Mort, Gillian Sullivan |
Opportunities for marketing researchers in international entrepreneurship.(their role and contributions to the emerging field) | Business, international | Styles, Chris, Seymour, Richard G. |
Providing more or providing less?: Accounting for cultural differences in consumers' preference for variety.(influence of cultural diversities of region on consumer behavior) | Business, international | Herrmann, Andreas, Heitmann, Mark |
Rapid internationalisation among entrepreneurial firms in Australia, Canada, Ireland and New Zealand: an extension to the network approach. | Business, international | Bell, Jim, Loane, Sharon |
Reconsidering the problem of data equivalence in international marketing research: contrasting approaches based on CFA and the Rasch model for measurement .(data management models) | Business, international | Salzberger, Thomas, Sinkovics, Rudolf R. |
Relational exchange in US-Japanese marketing strategic alliances. | Business, international | Johnson, Jean L., Cullen, John B., Sakano, Tomoaki, Voss, Kevin E., Takenouchi, Hideyuki |
Researching the socio-cultural context: putting social representations theory into action.(forecasts and trends in international market research concepts ) | Business, international | Penz, Elfriede |
SME retailer internationalisation: case study evidence from British retailers.(Small and medium sized companies) | Business, international | Quinn, Barry, Hutchinson, Karise, Alexander, Nicholas |
The influence of liability of foreignness on market entry strategies: an illustration of market entry in China. | Business, international | Hu, Michael Y., Griffith, David A., Chen, Haiyang |
The psychometric properties of eTail quality: an international investigation across product categories.(quality management and customer satisfaction in international markets) | Business, international | Ewing, Michael T., Caruana, Albert |
Understanding international web site usage: A cross-national study of German, Brazilian, and Taiwanese online consumers. | Business, international | Singh, Nitish, Chao, Mike C.H., Fassott, Georg, Hoffmann, Jonas A. |
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