International Marketing Review 2006 - Abstracts

International Marketing Review 2006
TitleSubjectAuthors
A comparative investigation into the internationalisation of Canadian and UK high-tech SMEs.(small and medium-sized enterprises)Business, internationalSpence, Martine, Crick, Dave
An illustration of modeling moderating variables in cross-national studies.(customer preferences in international markets)Business, internationalGarcia, Rosanna, Kandemir, Destan
Behavioral attributes and performance in international strategic alliances: review and future directions.(international marketing and economic development)Business, internationalRobson, Matthew J., Spyropoulou, Stavroula, Skarmeas, Dionysis
Branding and the externalisation of production.(brand identity management in product development outsourcing )Business, internationalStrange, Roger
Choice of foreign market entry mode in service firms.Business, internationalSharma, D. Deo, Blomstermo, Anders, Sallis, James
Consumer ethnocentrism: an integrative review of its antecedents and consequences.Business, internationalShankarmahesh, Mahesh N.
Cultural differences in, and influences on, consumers' propensity to adopt innovations.Business, internationalSingh, Sangeeta
Customer perceptions of service dimensions: cross-cultural analysis and perspective.Business, internationalYoung, Clifford E., Ulaga, Wolfgang, Cunningham, Lawrence F., Lee, Moonkyu
Employing information communication technologies to enhance qualitative international marketing enquiry.Business, internationalBell, Jim, Loane, Sharon, McNaughton, Rod
Entrepreneurial, market, and learning orientations and international entrepreneurial business venture performance in South African firms.Business, internationalShoham, Aviv, Kropp, Fredric, Lindsay, Noel J.
Foreign diversification vs concentration strategies and firm performance: Moderating effects of the market, product and firm factors.Business, internationalNicolau, Juan L., Mas, Francisco J., Ruiz, Felipe
Globalizing internationals: product strategies of ICT manufacturers.(information and communication technology industry)Business, internationalLuostarinen, Reijo, Gabrielsson, Peter, Gabrielsson, Mika, Darling, John
Leveraging internal competency and managing environmental uncertainty: Propensity to collaborate in international markets.(domestic managerial uncertainty and international markets)Business, internationalRobles, Fernando, Akhter, Syed H.
Location, industrial concentration and the propensity of small US firms to export: Entrepreneurship in the international marketplace.Business, internationalMittelstaedt, John D., Ward, William A., Nowlin, Edward
Networking capability and international entrepreneurship: how networks function in Australian born global firms.Business, internationalWeerawardena, Jay, Mort, Gillian Sullivan
Opportunities for marketing researchers in international entrepreneurship.(their role and contributions to the emerging field)Business, internationalStyles, Chris, Seymour, Richard G.
Providing more or providing less?: Accounting for cultural differences in consumers' preference for variety.(influence of cultural diversities of region on consumer behavior)Business, internationalHerrmann, Andreas, Heitmann, Mark
Rapid internationalisation among entrepreneurial firms in Australia, Canada, Ireland and New Zealand: an extension to the network approach.Business, internationalBell, Jim, Loane, Sharon
Reconsidering the problem of data equivalence in international marketing research: contrasting approaches based on CFA and the Rasch model for measurement .(data management models)Business, internationalSalzberger, Thomas, Sinkovics, Rudolf R.
Relational exchange in US-Japanese marketing strategic alliances.Business, internationalJohnson, Jean L., Cullen, John B., Sakano, Tomoaki, Voss, Kevin E., Takenouchi, Hideyuki
Researching the socio-cultural context: putting social representations theory into action.(forecasts and trends in international market research concepts )Business, internationalPenz, Elfriede
SME retailer internationalisation: case study evidence from British retailers.(Small and medium sized companies)Business, internationalQuinn, Barry, Hutchinson, Karise, Alexander, Nicholas
The influence of liability of foreignness on market entry strategies: an illustration of market entry in China.Business, internationalHu, Michael Y., Griffith, David A., Chen, Haiyang
The psychometric properties of eTail quality: an international investigation across product categories.(quality management and customer satisfaction in international markets)Business, internationalEwing, Michael T., Caruana, Albert
Understanding international web site usage: A cross-national study of German, Brazilian, and Taiwanese online consumers.Business, internationalSingh, Nitish, Chao, Mike C.H., Fassott, Georg, Hoffmann, Jonas A.
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