Journal of Consumer Research 1983 |
Title | Subject | Authors |
A Cross-Sectional Optimal Scaling Analyis of the Index of Consumer Sentiment. | Social sciences | Williamson, N.C., Didow, N.M.Jr., Perreault, W.D.Jr. |
Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations. | Social sciences | Gardner, M.P. |
A Resource Exchange Theory Analysis of Consumer Behavior. | Social sciences | Brinberg, D., Wood, R. |
Ethnic Migration, Assimilation, and Consumption. | Social sciences | Wallendorf, M., Reilly, M.D. |
Individual and Group Consumer Information Acquisition in Brand Choice Situations. | Social sciences | Rudd, J., Kohout, F.J. |
Sales Effectiveness of Comparative Advertising. | Social sciences | Demirdjian, Z.S. |
The Continuing Significance of Social Class to Marketing. | Social sciences | Coleman, R.P. |
The Effectiveness of Family Life Cycle Variables in Consumer Expenditure Research. | Social sciences | Wagner, J., Hanna, S. |
The Role of Products as Social Stimuli. | Social sciences | Solomon, M.R. |
Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event. | Social sciences | Louviere, J.J., Hensher, D.A. |
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