Journal of Consumer Research 1983 - Abstracts

Journal of Consumer Research 1983
TitleSubjectAuthors
A Cross-Sectional Optimal Scaling Analyis of the Index of Consumer Sentiment.Social sciencesWilliamson, N.C., Didow, N.M.Jr., Perreault, W.D.Jr.
Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations.Social sciencesGardner, M.P.
A Resource Exchange Theory Analysis of Consumer Behavior.Social sciencesBrinberg, D., Wood, R.
Ethnic Migration, Assimilation, and Consumption.Social sciencesWallendorf, M., Reilly, M.D.
Individual and Group Consumer Information Acquisition in Brand Choice Situations.Social sciencesRudd, J., Kohout, F.J.
Sales Effectiveness of Comparative Advertising.Social sciencesDemirdjian, Z.S.
The Continuing Significance of Social Class to Marketing.Social sciencesColeman, R.P.
The Effectiveness of Family Life Cycle Variables in Consumer Expenditure Research.Social sciencesWagner, J., Hanna, S.
The Role of Products as Social Stimuli.Social sciencesSolomon, M.R.
Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event.Social sciencesLouviere, J.J., Hensher, D.A.
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