| Journal of Consumer Research 1987 |
| Title | Subject | Authors |
|---|
| A comparison of group differences in food consumption using household refuse. | Social sciences | Reilly, Michael D., Wallendorf, Elaine |
| A field study of causal inferences and consumer reaction: the view from the airport. | Social sciences | Folkes, Valerie S., Koletsky, Susan, Graham, John L. |
| A lifestyle typology to model young male drinking and driving. | Social sciences | Lastovicka, John L., Murry, John P., Jr., Joachimsthaler, Erich A., Bhalla, Gaurav, Scheurich, Jim |
| Alternative models of categorization: toward a contingent processing framework. | Social sciences | Cohen, Joel B., Basu, Kunal |
| An investigation of utility-directed cutoff selection. | Social sciences | Klein, Noreen M., Bither, Stewart W. |
| A protocol analysis of brand choice strategies involving recommendations. | Social sciences | Rosen, Dennis L., Olshavsky, Richard W. |
| Assessing the role of emotions as mediators of consumer responses to advertising. | Social sciences | Batra, Rajeev, Holbrook, Morris B. |
| Classical conditioning of consumer attitudes: four experiments in an advertising context. | Social sciences | Shimp, Terence A., Stuart, Elnora W., Engle, Randall W. |
| Cognitive processes used by survey respondents to answer behavioral frequency questions. | Social sciences | Burton, Scot, Blair, Edward |
| Confirmatory versus comparative approaches to judging theory tests. | Social sciences | Sternthal, Brain, Tybout, Alice M., Calder, Bobby J. |
| Consumer response to continuous-display electricity-use monitors in a time-of-use pricing experiment. | Social sciences | Sexton, Richard J., Brown Johnson, Nancy, Konakayama, Akira |
| Dimensions of consumer expertise. | Social sciences | Alba, Joseph W., Hutchinson, J. Wesley |
| Effect of product-line pricing characteristics on product evaluations. | Social sciences | Monroe, Kent B., Petroshius, Susan M. |
| Effects of framing on evaluation of comparable and noncomparable alternatives by expert and novice consumers. | Social sciences | Bettman, James R., Sujan, Mita |
| Effects of quality and quantity of information on decision effectiveness. | Social sciences | Staelin, Richard, Keller, Kevin Lane |
| Experiments in constrained choice. | Social sciences | Moore, William L., Kahn, Barbara, Glazer, Rashi |
| External search effort: an investigation across several product categories. | Social sciences | Smith, Scott M., Beatty, Sharon E. |
| Happy and sad TV programs: how they affect reactions to commercials. | Social sciences | Gorn, Gerald J., Goldberg, Marvin E. |
| Household decision behavior: the impact of husbands' and wives' sex role orientation. | Social sciences | Qualls, William J. |
| Inferential beliefs in consumer evaluations: an assessment of alternative processing strategies. | Social sciences | Smith, Ruth Ann, Ford, Gary T. |
| Material values in the comics: a content analysis of comic books featuring themes of wealth. | Social sciences | Belk, Russell W. |
| "May your life be marvelous:" english language labelling and the semiotics of Japanese promotion. | Social sciences | Sherry, John F., Jr., Camargo, Eduardo G. |
| Memory factors in advertising: the effect of advertising retrieval cues on brand evaluations. | Social sciences | Keller, Kevin Lane |
| Models of cooperative group decision-making and relative influence: an experimental investigation of family purchase decisions. | Social sciences | Lehmann, Donald R., Corfman, Kim P. |
| Preschoolers' understanding of the informational function of television advertising. | Social sciences | Macklin, M. Carole |
| Price expectation and price recall error: an empirical study. | Social sciences | Beatty, Sharon E., Helgeson, James G. |
| Product categorization and inference making: some implications for comparative advertising. | Social sciences | Sujan, Mita, Dekleva, Christine |
| Social ties and word-of-mouth referral behavior. | Social sciences | Brown, Jacqueline Johnson, Reingen, Peter H. |
| Survey data on owner-reported car problems: how useful to prospective purchasers of used cars? | Social sciences | Friedman, Monroe |
| The buying impulse. | Social sciences | Rook, Dennis W. |
| The cognitive processing of misleading advertising in young and old adults: assessment and training. | Social sciences | Gaeth, Gary J., Heath, Timothy B. |
| The effects of frequency knowledge on consumer decision making. | Social sciences | Alba, Joseph W., Marmorstein, Howard |
| The framing of buying decisions. | Social sciences | Puto, Christopher P. |
| The impact of cultural patterns on cognition and intention in Singapore. | Social sciences | Farley, John U., Tan, Chin Tiong |
| The influence of involvement on disaggregate attribute choice models. | Social sciences | Javalgi, Rajshekhar G., Gensch, Dennis H. |
| The learning of multiattribute judgment policies. | Social sciences | Meyer, Robert J. |
| The liking and viewing of regular TV series. | Social sciences | Ehrenberg, Andrew S.C., Barwise, T. Patrick |
| The nature and methodological implications of the cognitive representation of products. | Social sciences | Johnson, Michael D., Fornell, Claes |
| The power of feelings in understanding advertising effects. | Social sciences | Edell, Julie A., Burke, Marian Chapman |
| The role of imagery in information processing: review and extensions. | Social sciences | MacInnis, Deborah J., Price, Linda L. |
| Toward understanding the attraction effect: the implications of product stimulus meaningfulness and familiarity. | Social sciences | Ratneshwar, Srinivasan, Shocker, Allan D., Steward, David W. |
| Using consumer perceptions and a contingency approach to improve health care delivery. | Social sciences | Friedman, Margaret L., Churchill, Gilbert A.,Jr. |
| Using response latency to assess spokesperson effectiveness. | Social sciences | Feinberg, Richard A., Burroughs, W. Jeffrey |
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