| Journal of Marketing Management 1997 |
| Title | Subject | Authors |
|---|
| A longitudinal study of the internationalisation process in a small sample of pharmaceutical and scientific instrument companies. | Business | Chapman, Malcolm, Buckley, Peter J. |
| Are business-to-business relationships inherently unstable? | Business | Blois, Keith |
| A review of marriage analogy in relationship marketing. | Business | Tynan, Caroline |
| A study in international marketing: The development of a consumer database marketing capability. | Business | Wright, Len Tiu, Nuncarrow, Clive, Page, Julie |
| Branding in practice: the profile and role of brand managers in the UK.(United Kingdom) | Business | Hankinson, Graham, Cowking, Philippa |
| Buyer/supplier partnering in British industry: the automotive and telecommunications sectors. | Business | Brennan, Ross |
| Competing through relationships: grounding relationship marketing in resource-advantage theory. | Business | Hunt, Shelby D. |
| Consumer confusion from own brand lookalikes: an exploratory investigation. | Business | Balabanis, George, Craven, Samantha |
| Consumers's perceptions of mail-order speciality foods. | Business | Ness, Mitchell, Mai, Li-Wei |
| De-marketing: putting Kotler and Levy's ideas into practice. | Business | Hastings, Gerard B., Lowry, R., Lawther, Steven |
| Dimensionalizing international market entry mode choice.(Canadian market survey) | Business | Paliwoda, Stanley J., Driscoll, Angie M. |
| Do demographics have an impact on country of origin effects? | Business | Schaefer, Anja |
| Domestic competitive strategy and export marketing strategy: the impact of fit on the degree of internationalisation of SMEs.(small- to medium-sized enterprises) | Business | Stewart, David B. |
| Effects of performance appraisal systems on marketing managers. | Business | Stathakopoulos, Vlasis |
| Global market segmentation: methodologies and challenges. | Business | Walters, Peter G.P. |
| In search of marketing equilibrium: relationship marketing versus hypercompetition. | Business | Gummesson, Evert |
| Internal networks for internal marketing. | Business | Ballantyne, David |
| Internet-enabled international marketing: a small business network perspective. | Business | Jevons, Colin, Poon, Simpson |
| Internet marketing in the internationalisation of UK SMEs.(small- and medium-sized business enterprises) | Business | Hamill, Jim, Gregory, Karl |
| Intimacy or intrusion? the privacy dilemma for relationship marketing in consumer markets. | Business | O'Malley, Lisa, Patterson, Maurice, Evas, Martin |
| Japan's economic advance into China: meeting of Asia's two giants. | Business | Fukuda, Kazuo |
| Key account management: theory, practice and challenges. | Business | McDonald, Malcolm, Millman, Tony, Rogers, Beth |
| Marketing education without borders: Exploiting the new information technologies. | Business | Bell, Jim, Ibbotson, Patrick, Demick, David, Karajan, Sitki, Wood, Van |
| Measures of marketing success. | Business | Ambler, Tim, Kokkinaki, Flora |
| Patterns and determinants of global marketing. | Business | Yip, George S. |
| Personal legitimising: A perspective of marketing management. | Business | Haslam, Simon |
| Pioneering new geographical markets.(research into pioneering strategy) | Business | Baker, Michael J., Becker, Sven H. |
| Promotional competitions as a strategic marketing weapon. | Business | Peattie, Ken, Peattie, Sue, Emafo, E.B. |
| Reconciling marketing with political science: Theories of political marketing. | Business | Wring, Dominic |
| "Relationship Marketing" and the "Markets-as-Networks Approach" - A comparative analysis of two evolving streams of research. | Business | Mattsson, Lars-Gunnar |
| Relationship marketing? Key issues for the utilities sectors. | Business | Payne, Adrian, Frow, Pennie |
| Research note: a cost-benefit analysis of letter prenotification and follow-up. (mail surveys) | Business | Brown, J., Mitchell, V.-W. |
| Second stage internationalisation: evidence from MNC manufacturing subsidiaries in the UK. | Business | Taggart, James H., Berry, Maureen M.J. |
| Segmentation based on customer profitability - retrospective analysis of retail bank customer bases. | Business | Storbacka, Kaj |
| Service quality and blood donors - a marketing perspective. | Business | Newman, Karin, Pyne, Tanya |
| The adoption of direct banking services. | Business | Littler, Dale, Lockett, Andrew |
| The distribution of fast-moving consumer goods in the people's republic of China. | Business | McDermott, Michael C., Choi, Tim C.L. |
| The dynamics of marketing ethical products: a cultural perspective. | Business | Crane, Andrew |
| The impact of lean thinking and the lean enterprise on marketing: Threat or synergy? | Business | Morgan, Neil A., Piercy, Nigel F. |
| The impact of level of company export development on exercised power in relationships between manufacturers and overseas distributors.(Greek export research) | Business | Katsikeas, Constantine S., Piercy, Nigel F., Kaleka, Anna |
| The measurement and utility of brand price elasticities. | Business | East, Robert, Hamilton, Will, Kalafatis, Stavros |
| Towards a paradigm shift in marketing? An examination of current marketing practices. | Business | Coviello, Nicole E., Brookes, Richard W., Little, Victoria, Brodie, Roderick, J. |
| Trust and direct marketing environments: a consumer perspective. | Business | Peters, Linda D., Fletcher, Keith P. |
| Understanding contemporary marketing: development of a classification scheme. | Business | Coviello, Nicole E., Brodie, Roderick J., Munro, Hugh J. |
| Use and non-use of export information: some preliminary insights into antecedents and impact on export performance. | Business | Souchon, Anne L., Diamantopoulos, Adamantios |
| Using metaphors in new brand design. | Business | McWilliam, Gil, Dumas, Angela |
| Value-driven relational marketing: from products to resources and competencies. | Business | Gronroos, Christian |
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