| Journal of the Academy of Marketing Science 1991 |
| Title | Subject | Authors |
|---|
| A comment on patterns of store choice and customer gain/loss analysis. | Business | Woodside, Arch G., Wilson, Elizabeth J. |
| A confirmatory investigation of industrial buyer image of the saleswoman. | Business | Cook, Robert W., Corey, Robert J. |
| A longitudinal assessment of change in sales force turnover. | Business | Sager, J.K. |
| Analyzing interpersonal communications in industrial marketing negotiations. | Business | Babakus, Emin, Schul, Patrick L., Alexander, Joe F. |
| An application and extension of a multidimensional ethics scale to selected marketing practices and marketing groups. | Business | Robin, Donald P., Reidenbach, R. Eric, Dawson, Lyndon |
| A note on cultural consistency within the service firm: the effects of employee position on attitudes toward marketing culture. | Business | Webster, Cynthia |
| A note on Hispanic values and subcultural research: an alternative view. | Business | Wood, Van R., Howell, Roy |
| Commitment and involvement: assessing a salesforce typology. | Business | Ingram, Thomas N., Lucas, George H., Jr., Lee, Keun S. |
| Comparing market areas using kernel density estimation. | Business | Donthu, Naveen |
| Competitive context and price as moderators of country of origin preferences. | Business | Cordell, Victor V. |
| Confidence interval for the total advertising impact and its mean duration under Koyck models. (includes appendices) | Business | McCann, John M., Morey, Richard C., Raturi, Amitabh S. |
| Consumer socialization and frequency of shopping with children. | Business | Walsh, Ann, Carlson, Les, Grossbart, Sanford |
| Customer evaluation of retail salespeople utilizing the SOCO scale: a replication, extension, and application. | Business | Brown, Gene, Widing, Robert E., II, Coulter, Ronald L. |
| Demographic contributions to marketing: an assessment. | Business | Pol, Louis G. |
| Developing global products and marketing strategies: a construct and a research agenda. | Business | Samli, A. Coskun, Wills, James, Jacobs, Laurence |
| Framework for conducting a services marketing audit. | Business | Berry, Leonard L., Parasuraman, A., Conant, Jeffrey S. |
| Gender, income differences, and marketing: examining the "earnings gap" in three areas of marketing. | Business | Hunt, Shelby D., Chonko, Lawrence B., Kiecker, Pamela L. |
| Impact of country-of-origin cues on consumer judgments in multi-cue situations: a covariance analysis. | Business | Liefeld, John, Heslop, Louise A., Wall, Marjorie |
| Influence of buyer ethics and salesperson behavior on intention to choose a supplier. | Business | Rink, David R., Swan, John E., McGee, Gail W., Trawick, I. Fredrick |
| Internal validity assessment of conjoint estimated attribute importance weights. | Business | Rouzies, Dominique, Darmon, Rene Y. |
| Marketing and the law. | Business | Grewal, Dhruv, Aalberts, Robert J., Mosier, Gregory C., Grewal, Diana S. |
| Measuring consumer innovativeness. | Business | Goldsmith, Ronald E., Hofacker, Charles E. |
| Mnemonics in marketing: a pedagogical tool. | Business | Malhotra, Naresh K. |
| Nonlinear mapping: an alternative to multidimensional scaling for product positioning. | Business | Kumar, V., Leone, Robert P. |
| PC:SOLVE. A new software tool for marketing analysis. (Software Review) (evaluation) | Business | Miller, Christopher M., McIntyre, Shelby H. |
| Perceived environmental turbulence and its effect on selected entrepreneurship, marketing, and organizational characteristics in industrial firms. | Business | Killanin, Michael Morris, Lord, Davis, Duane, Allen, Jeff |
| Personal characteristics and salesperson's justifications as moderators of supervisory discipline in cases involving unethical salesforce behavior. | Business | Bellizzi, Joseph A., Norvell, D. Wayne |
| Predictive performance of self-explicated, traditional conjoint, and hybrid conjoint models under alternative data collection modes. | Business | Akaah, Ishmael P. |
| Quality uncertainty, brand reliance, and dissipative advertising. | Business | Hite, Robert E., Hite, Cynthia Fraser, Minor, Tamra |
| Research note: selected factors influencing marketers' deontological norms. | Business | Singhapakdi, Anusorn, Vitell, Scott J., Jr. |
| Resistance to technological innovations: an examination of the role of self-efficacy and performance satisfaction. | Business | Sharma, Subhash, Ellen, Pam Scholder, Beardean, William O. |
| Segmenting corporate exporting activities: sporadic versus regular exporters. | Business | Samiee, Saeed, Walters, Peter G.P. |
| Self-congruity versus functional congruity: predictors of consumer behavior. | Business | Sirgy, M. Joseph, Samli, A.C., Johar, J.S., Claiborne, C.B. |
| Strategic profiles and performance: an empirical test of select key propositions. | Business | Wright, Peter, Kroll, Mark, Chan, Peng, Hamel, Karin |
| The current status of outcomes assessment in marketing education. (includes appendix) | Business | Miller, Fred, Chamberlain, Don, Seay, Robert |
| The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands. | Business | Kamins, Michael A., Marks, Lawrence J. |
| Understanding the structure of consumers' satisfaction evaluations of service delivery. | Business | Singh, Jagdip |
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