Journal of the Market Research Society 1984 - Abstracts

Journal of the Market Research Society 1984
A New Approach to the Use of Expectancy Value Models.BusinessTowriss, J.G.
A Simple Method for Analysing Consumer Preferences for Product Benefits.BusinessGreen, P.E., Schaffer, C.M.
How Do Market Researchers Ask Questions?BusinessO'Brien, J.
Language in Data Collection: Difficulties with Diversity.BusinessRobinson, P.
Levels Of Adult Numeracy.BusinessWebb, N.
Literacy and Numeracy and Their Implications for Survey Research - Evidence from the National Child Development Study.BusinessShepherd, P.
Measuring the Sales Effectiveness of Advertising.BusinessCorkindale, D.
Own Label Profile and Purpose.BusinessSimmons, M., Meredith, B.
Research or R'search.BusinessBillins, P.
Scale Data Points.BusinessLawrence, R.
The Use of Interaction Coding and Follow-Up Interviews to Investigate Comprehension of Survey Questions.BusinessMorton-Williams, J., Sykes, W.
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