Journal of the Market Research Society 1984 - Abstracts
| Journal of the Market Research Society 1984 | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| A New Approach to the Use of Expectancy Value Models. | Business | Towriss, J.G. | |||
| A Simple Method for Analysing Consumer Preferences for Product Benefits. | Business | Green, P.E., Schaffer, C.M. | |||
| How Do Market Researchers Ask Questions? | Business | O'Brien, J. | |||
| Language in Data Collection: Difficulties with Diversity. | Business | Robinson, P. | |||
| Levels Of Adult Numeracy. | Business | Webb, N. | |||
| Literacy and Numeracy and Their Implications for Survey Research - Evidence from the National Child Development Study. | Business | Shepherd, P. | |||
| Measuring the Sales Effectiveness of Advertising. | Business | Corkindale, D. | |||
| Own Label Profile and Purpose. | Business | Simmons, M., Meredith, B. | |||
| Research or R'search. | Business | Billins, P. | |||
| Scale Data Points. | Business | Lawrence, R. | |||
| The Use of Interaction Coding and Follow-Up Interviews to Investigate Comprehension of Survey Questions. | Business | Morton-Williams, J., Sykes, W. | |||
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