| Journal of the Market Research Society 1996 |
| Title | Subject | Authors |
|---|
| An investigation into the effect of questionnaire identification numbers in consumer mail surveys. | Business | Blankson, Charles, Kalafatis, Stavros P. |
| A self-weighting random sampling technique. (Marchant-Blyth technique)(50th Anniversary of The Market Research Society: Milestones in Market Research)(part 1) | Business | Marchant, L.J., Blyth, W.G. |
| Asian culture: the marketing consequences. | Business | Robinson, Chris |
| Buying international research. | Business | Childs, Rosemary |
| Capturing sensitive data from young people in a household setting. | Business | Smith, Rachel |
| Commonsense in qualitative research.(50th Anniversary of The Market Research Society: Milestones in Market Research)(part 1) | Business | Sampson, Peter M.J. |
| Designing advertising research for marketing decisions.(50th Anniversary of The Market Research Society: Milestones in Market Research)(part 1) | Business | Twyman, W.A. |
| Direction, magnitude and implications of non-response bias in mail surveys. | Business | Chen, Henry C.K. |
| Divided by a common language: diversity and deception in the world of global marketing. | Business | Goodyear, Mary |
| Do interviewers follow telephone survey instructions? | Business | Kiecker, Pamela, Nelson, James E. |
| Evaluating community preferences. (priority evaluator research method)(50th Anniversary of The Market Research Society: Milestones in Market Research)(part 1) | Business | Hoinville, G. |
| Exploring the atmosphere created by focus group interviews: comparing consumers' feelings across qualitative techniques. | Business | Fern, Edward F., Bristol, Terry |
| Getting it done properly: the role of the co-ordinator in multi-country research. | Business | Wilsdon, Michael |
| Group discussion attendance and attitudes to TV advertising. | Business | Bond, Geoff, Griggs, Steve |
| Guest editorial. (international research and marketing)(Editorial) | Business | Goodyear, Mary |
| Information needs for market entry. | Business | Moseley, Dominic |
| International research in a relative world. | Business | McKie, Alexandra |
| Issues in customer information management. | Business | Fletcher, Keith, Peters, Linda |
| Linguistic coding - a new solution to an old problem.(50th Anniversary of The Market Research Society: Milestones in Market Research)(part 1) | Business | McDonald, C.D.P. |
| Matching and prediction on the principle of biological classification.(50th Anniversary of The Market Research Society: Milestones in Market Research)(part 1) | Business | Belson, William A. |
| Measuring the fragmenting television audience. | Business | Kirkham, Mike |
| Measuring TV audiences: reinventing the wheel again.(50th Anniversary of The Market Research Society: Milestones in Market Research)(part 1) | Business | Ehrenberg, Andrew |
| Music making in Great Britain. | Business | Morris, Richard, Cooke, Mike |
| Non-linear price effects. | Business | Mercer, Alan |
| Qualitative recruitment report of the industry Working Party. | Business | |
| Qualitative research amongst ethnic minority communities in Britain. | Business | Desai, Philly, Sills, Andrew |
| Research in new fields. (marketing research in newly liberalized markets) | Business | Mytton, Graham |
| Sampling errors in practice.(50th Anniversary of The Market Research Society: Milestones in Market Research)(part 1) | Business | Corlett, Tom |
| Some considerations affecting the use of factor analysis in market research.(50th Anniversary of The Market Research Society: Milestones in Market Research)(part 1) | Business | Rothman, James |
| Some observations on, and developments in, the analysis of multivariate survey data.(50th Anniversary of The Market Research Society: Milestones in Market Research)(part 1) | Business | Johnson, D., Inglis, J. |
| The influence of positive and negative wording and issue involvement on responses to Likert scales in marketing research. | Business | Garg, Rajendar K. |
| The paradox of memory in market research.(50th Anniversary of The Market Research Society: Milestones in Market Research)(part 1) | Business | Simmons, Martin, Durant, Henry |
| The sampling of non-domestic populations.(50th Anniversary of The Market Research Society: Milestones in Market Research)(part 1) | Business | McIntosh, Andrew R., Davies, Roger J. |
| Thoughts on readership research.(50th Anniversary of The Market Research Society: Milestones in Market Research)(part 1) | Business | Henry, Harry |
| Towards an integrated theory of consumer behaviour.(50th Anniversary of The Market Research Society: Milestones in Market Research)(part 1) | Business | Ehrenberg, A.S.C. |
| Use of consumer panels for brand-share prediction.(50th Anniversary of The Market Research Society: Milestones in Market Research)(part 1) | Business | Parfitt, John H., Collins, B.J.K. |
| What is brand equity anyway, and how do you measure it? | Business | Feldwick, Paul |
| Where does your ad work?(Testing the effectiveness of ads) | Business | Cramphorn, Michael F. |
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